In a career spanning 30 years working for a variety of leading international service companies, Paul Dickinson has been at the forefront of creating unique and distinctive customer service propositions. His most recent experience as a senior executive spans both operational and sales and marketing roles. For Christie’s, the world’s leading art business, he was global operations director and then Chief Operating Officer Asia. Before that he spent 10 years at Virgin Atlantic as both Director of Customer Service and Sales & Marketing Director. In the latter role he created award winning marketing campaigns which included digital, print and TV elements and which built on Virgin’s service culture. During this period Virgin Atlantic regularly topped the league tables measuring brand admiration and respect amongst consumers. Other companies he has worked for include British Airways, Visa International, Air Miles and the RAC.