Nicholas Brice (The Business Soulman) is CEO Soul Corporations. He is Customer Experience and Culture Advisors to Tottenham Hotspur FC and has been supporting the Club on this journey with his team following on from his award-winning work in recent years at Brighton’s ‘Amex’ Stadium. Nicholas has been at the forefront of customer experience development and employee engagement since working on adapting the British Airways Putting People First programme in 1983 for American Express Europe Middle-East and Africa for Tomasso Zanzotto. He helped drive the culture change programme at Unipart Group for John Neill, CBE, and supported Bill Grimsey in completing the successful turnaround at Wickes, where the method of customer journey mapping was devised. He has also helped Toyota/Lexus modernise their brand in Europe, USA and globally over a 10 year period. He has recently been helping Brighton develop and embed the performance ethos at the Amex Stadium. He is also founder of the Edinburgh Fringe Institution, The Big Bite-Size Breakfast Show.