Nathalie Lam has managed marketing and brand communication programs for companies such as Red Bull, Heineken, Philips, KLM, Transavia, Rijksmuseum, SNS bank, Insurance companies and the Financial Industry.
She won several Global awards with her campaigns, 2 Lions, 2 WOMMY, SAN, 2 WPP, 3 SponsorRing Awards. She took the portfolio of Philips Brand Sponsorship Campaigns to the next level. She is currently responsible for the Global activation and portfolio of the Philips Brand Sponsorship Campaigns which are the famous Rijksmuseum, The Global Invictus Games, the Dutch soccer team PSV, World Heart Day federation, Gay Pride, Work Place Pride, Global Inclusion and Diversity programs and Singularity University. She always strives to identify the correct strategic and creative solution to a Marketing brief in order to influence a consumers purchasing path with the most relevant, engaging and interactive touchpoint during his decision making journey. In 2018, Nathalie and her team won 2 Lions for the campaign she developed in partnership with the Rijksmuseum, where the aim was to increase awareness for healthy eating. Nathalie, is very passionate about the importance of creating awareness and programs for Inclusion and Diversity in the industry and at Philips, she sits in many committees and really drives the importance to enhance diversity in the industry and within her company. In 2018 she initiated Women’s day congress for Philips employees and this has now become the largest event on Inclusion and diversity for Philips, which caters to both men and women.