Martha is Head of Communications and Brand Experience, Wholesale Banking EMEA for global bank ING. She is passionate about storytelling, strategy, diversity and social media and manages the team responsible for external and internal communications, and UK marketing such as marketing communications, events and sponsorships. Her experience in marketing and communications includes almost 10 years as a journalist on daily, weekly and Sunday newspapers and magazines before joining ING in 2009. Martha was previously a spokesperson on consumer economics and appeared on BBC News, Sky News and CNBC during that time. ING UK piloted Dynamic Signal in 2017 to increase employee advocacy and continues to use the platform. As chair of the Diversity and Inclusion Forum UK, she was part of the programme to increase adoption of flex working in 2018/19 – a topic she will speak on at the Engage Summit.