A highly experienced communications director and consultant, Linda has spent over 15 years with Specsavers, the world’s largest retail optical brand. Since 2009 she has been responsible for the development and delivery of internal communication and employee engagement strategies across the group and for corporate communication. For her first ten years with Specsavers she led international PR, managing new country launches and international campaigns, and providing strategic direction and guidance to country PR and communications managers.
Before Specsavers she spent five years running her own PR consultancy, where clients included the NHS Breast and Cervical Screening Programmes and the Special Hospitals Authority, and before that she was Regional PR Manager for an NHS region.
A Chartered Practitioner with the Chartered Institute of Public Relations, Linda has contributed a chapter on communication and engagement to ‘Chartered Public Relations: Lessons from Expert Practitioners’, which was published by the CIPR and Kogan Page in February 2015.