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Laura manages social media as part of the content and channels team in Barclaycard Europe.  Her primary focus is strategy and planning of social media campaigns, aiming to deliver interesting and engaging content which builds an emotional connection with consumers. Successful campaigns driven by Laura include Altogether360 and Better London in addition to weekly engagement activity of Bespoke offers, Pre sales and Fee Free Friday. Laura is also responsible for auditing and implementing best practice across all social channels to improve customer’s digital experiences..

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