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Jon has been responsible for helping to establish some of the fitness industries strongest member feedback and engagement services in the EU over the last ten years including Listen360 Perkville Retention Management and Retention Solutions. Jon is also Director of Ecommerce and Marketing for Xercise4less, helping to drive operational strategy at board level by insights into current technology trends married with his knowledge of member feedback and engagement. Jon will provide insight into how the fitness industry has collated member feedback from over 3 million members and used VOC analyses to show the key things that members value to help guide operational strategy.

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