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John has worked for DECATHLON for 15 years, starting in retail where he opened companies 6th store, Lakeside in 2005.

John took in 2006 responsibility at UK level management of Operations, before taking charge of Communications and Marketing in 2011.

Between 2011 and 2015 John to charge of the management of all marketing activity for the UK including the investments for the store opening programme. Over this period DECATHLON doubled the number of stores in the UK from 10 to 20, there will be a further 8 stores openings in 2016.

In July 2016 John launched a new business unit, DECATHLON for business, which has as its goal to enable companies to engage their employees through sport as part of their rewards and recognition programmes.

The new project has got off to a flying start with the DECATHLON Gift card and e-gift card already present on the reward and recognition programmes across the UK for many of the biggest companies in the UK. John is expanding the offer of DECATHLON for business to include product solutions targeted at companies that want to find more ways to engage their employees through sport. The stakes are huge, UK businesses have the potential to make savings worth £3 billion – John will be sharing his ideas on how to make this a reality for your business.John has a huge passion for health and well being at work and is looking forward very much to sharing his experience and ideas at the conference.

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