Pritchard has been involved in the BPO sector since 1998 working in Europe, India and South Africa.

As Managing Director of Lufthansa Process Management GmbH the company organised the transfer of travel related processes offshore to South Africa in 1998, the first BPO investment into the country.

The company was subsequently bought in 2007 by Teleperformance, one of the world’s largest operators of call centres. As Managing Director of Teleperformance (South Africa) he oversaw the expansion of the call centre to over 600 seats.

In 2008 Pritchard became involved with BPeSA, the industry body for the BPO sector in South Africa, taking up a position on the board. In 2010 he took on the role of BPeSA Western Cape CEO and in 2012 the position of national CEO.  He is primarily responsible for engaging with the international community to explain the South African value proposition and to ensure that potential investors have the right information at hand to make informed decisions..

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