Eleni is currently People Director for FORMA Brands. An incubator, accelerator, and curator of today’s beauty brands who love all things beauty. Eleni’s role covers Europe and UK, a fast expanded area of the business that delivers excitement and challenges daily. Her role is focused on leading the People team within the region and partnering with Senior Leadership to ensure the team delivers strategic input into the successful achievement of business goals. Previously, Eleni held similar roles at Whistles for 3 years and Dune. Retail is Eleni’s passion which is evident from her CV, wardrobe and make up collection! Driving employee engagement, culture and Learning and Development are the parts of Eleni’s role that motivate and excite her and her ability to combine that with extensive employee relations and employment law knowledge mean she is able to deliver success which drives businesses forward and puts people at their heart.

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