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Den’s approach is to turn complexity into simplicity and improve the colleague experience by actually listening to them. After a decade as a leader in a number of big brand businesses, Den found himself at BA in 2018, for his biggest challenge yet. The 100 year old airline was drowning in a mish-mash four legacy intranets, a print publication, over 50 different email ‘newsletters’ (aka rants and essays), an ESN, a confused employer brand and overall lack of clarity. The plan? Cut all of this down to a single, multi-purpose app with a five-year investment. Then along came a pandemic…

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