David has spent over 25 years in the Broadcast and Media industry at ITV and Deluxe. The advent of Digital technology has seen the greatest transformation of customer expectations in recent years. As Video on Demand has moved from the computer to the main television, viewers expectations are that they expect to be able to see everything and now. This is particularly relevant when they subscribe. The reality is that that isn’t always achievable. Aligned with that, internally traditional Broadcast companies have a traditional linear workflow and workforce. Educating staff to service customers in this new Digital age is almost as challenging as keeping pace with the customer in the first place..