Daragh is an Insight & Decision Science Director at Sky. His team uses insight to improve the content Sky’s customers see on-screen with a particular focus on supporting the teams acquiring, commissioning, scheduling, marketing and promoting content.
Daragh supports the Entertainment, Sports, Movies, On Demand and Kids teams in Sky. Daragh joined Sky in 2010 when Sky acquired Experian Integrated Marketing.
An economist by background, prior to joining Sky, Daragh worked in a wide range of insight and consultancy roles across the telecommunications, media and financial services sectors.