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A desk inside London Zoo – just yards from a mob of meerkats – means Clare is never short of content or inspiration for the suite of internal Comms channels that keep 1,000 colleagues at ZSL connected, informed and engaged.

But meerkats are easy customers compared to a diverse workforce spread around the globe, and Clare has been able to draw on the considerable experience gained in roles at NHS Blood and Transplant and HMV to design new digital channels, encourage user buy-in and create online communities that drive advocacy and engagement with the organisation.

Clare taps into people’s passions to get them sharing stories that connect them with their colleagues, as well as improving their relationships with internal and external stakeholders.

With colleagues flung far and wide – including a team based in Outer Mongolia – Clare uses creative approaches across a variety of channels to ensure two-way communication that is inclusive for all.

Clare’s skill in working with all colleagues to co-create creative and inspiring messages that resonate has resulted in award-winning communication campaigns, a history driving up response rates for employee engagement surveys and generated crucial advocacy for internal Comms within multiple senior leadership teams.

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