Caroline leads the Group Internal Communications Content Team at Lloyds Banking Group. The Group has c.65,000 colleagues and serves more than 30 million customers across the UK and includes famous brands like Bank of Scotland, Halifax, Lloyds Bank and Scottish Widows. Caroline’s team are responsible for pan-Group and pan-divisional content and are constantly looking for ways to create informative, engaging and inspiration stories through persuasive campaigns and compelling stories. Evaluation is a topic which Caroline is passionate about; believing it forms the foundation of every brilliant communication.
Caroline has been with Lloyds Banking Group for 9 years, during which time she has held several senior business partnering roles, covering a variety of business areas. Prior to joining Lloyds Banking Group, Caroline held a number of internal communication roles at Friends Life (now part of Aviva), where she completed her post graduate diploma in internal communications.