Antony Robbins, 52, is the Director of Communications at the Museum of London and Museum of London Docklands. He joined as the organisation opened its £22m Galleries of Modern London in 2010.
The museum’s focus is on becoming better known and reaching more people and it has invested considerably in digital technology. Its award-winning StreetMuseum app and films on YouTube have helped connect it to a cooler, more contemporary London audience. This has both helped shape the museum’s brand and build its visitor numbers.
The museum now has plans to leave its current site. By 2021 it will open up a state-of-the-art new museum just up the road in London’s nearby West Smithfield.
Much of Antony’s career has been in international relief and development. He worked at the UK government’s Department of International Development and for aid agency CARE International. His role took him across Latin America, Asia, the Balkans and sub-Saharan Africa. Antony was born in London – the city he still calls home.