Professional Experience

Alyson is the People Director for Missguided, joining the organisation in April 2017.

Prior to this, Alyson joined Sofaworks (formally CSL) in July 2012 as HR Director. Her role was leading its 1000 Sofaworkers through a transformational change programme that turns sofa retailing on its head.

The transformation has included rebranding a well-established retail business, leading cultural change to a service centred proposition, recruiting a full executive team to assist with external investment and preparing the business to become an Omni- channel retailer.


Alyson is a Fellow member of the CIPD with an MA in Strategic HR management. Currently studying with the OCM for the Advanced Diploma in Professional Coach Mentoring.

Professional Profile

She started her HR career in 2005 as a Divisional Business Partner for Luminar Leisure, before moving onto Selfridges PLC as a dual site Senior HR Manager. Her earlier career as a General Manager served her well to transit into a pragmatic, commercial HR professional.

Other Professional Interests

Alyson is a trustee for the charity Dancesyndrome which is an inclusive arts organisation that enables learning disabled individuals to access high quality leadership and development opportunities in order to be more active and visible citizens. By using dance as a vehicle for change, Dancesyndrome provides creative, cultural and social opportunities that increase physical health and personal well-being.

Alyson has a keen interest in assisting young school leavers into the world of work and thus is a volunteer for Inspiring the future which is an organisation that links schools and colleges with business ambassadors. She is an elite member of the North West Employee Engagement Group and a popular HR blogger.

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