Áine’s career in internal communications began at Macmillan Cancer Support. Whilst there, she redesigned and launched a new intranet. The launch campaign to go with this used animal memes to engage staff while providing them with the information they needed, and value for money to the organisation. It won best single campaign at last year’s IOIC awards. She now works at the disability charity Scope and is leading the internal communications function through a period of unprecedented change. Most recently, she delivered a communications strategy for a head office move. Áine is passionate about engagement and finding new and exciting ways to connect harder to reach staff to an organisation’s brand and values.