Employee Engagement

Much has been made of the potential of social media when it comes to employee engagement but research has revealed that employers are failing to harness this power.

Two-fifths of workers would be happy to talk to their line manager over Facebook, and a fifth say they would tweet the head of their department and CEO, with almost two-fifths of managers being happy to reciprocate.

Despite this willingness to embrace social media, organisations are failing to use sites like Facebook and Twitter to engage employees, according to the research, which was conducted by Hyphen.

Experts have warned that with younger people using social media for so many parts of their life, failing to integrate it into workplaces could risk alienating young workers, HR Magazine reports.

Zain Wadee, managing director at Hyphen, commented: "While many organisations are focusing their social media efforts on external audiences, they are neglecting to see the potential such channels offer for internal communications, brand building and advocacy.

"Employer engagement on social media platforms will only ever go towards attracting and retaining the best talent."


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