In an exclusive interview with Charlotte Dahl, Creative Director at Woodreed, Nikki explained why and how putting purpose at the heart of everything Virgin Group does leads to ground-breaking results for its people, and the way that this unites employees worldwide.
This approach includes embedding three traits - Be Brave, Be Human, and Be Visionary - as part of the company’s Purpose and Vision strategy.
Nikki highlights the importance of putting colleagues at the heart of company initiatives and breaks down the barriers that might prevent people from bringing their true selves to work. As a result, Virgin Group have created a workplace where everyone feels safe, secure, and supported.