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Thought leadership

Interesting new research in this week’s newsletter suggesting that the pandemic is highlighting communication as the area business leaders most needs to improve on.

Close on half of workers in a nationwide survey pointed to communication as the area where improvement is most needed, well ahead of other areas including strategy and planning and remote staff management.

Two in five also say that communication is the aspect of their organisation that has undergone the most change since the coronavirus outbreak, ahead of people and processes  Employees are pretty evenly split on rating their leadership’s response to the coronavirus outbreak as excellent or good as opposed to OK to poor.

Workplace communication is at concerningly low levels, as a third of employees reveal that they currently have contact with their manager less than once a week. Less than three in 10 say they have contact with their manager on a daily basis. Over a third (say the amount of contact they now have with their manager is less than before the lockdown was enforced.

Simon Winfield, Managing Director of Hays UK & Ireland, comments: “Clear, effective and timely communication from leaders to their staff is even more important in a crisis, and it is clear professionals believe there is vast room for improvement. There’s no doubt that the swift exit from office settings and changing guidance made it difficult for leaders to communicate effectively, but as many plan for a slower transition back to the workplace leaders now have an opportunity to make an impact and drive engagement from their teams.”

The issues and challenges thrown up by this research will be examined in detail at our upcoming Virtual Internal Communications Conference in September. Delegates at the virtual event will hear from organisations as diverse as the NHS, Virgin Media, BBC News, Coca Cola, UNICEF, Shell Energy, Facebook and Greenpeace. Look forward to welcoming you on board.

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