Latest posts

Nationwide wins Gallup workplace award

Gallup recognises the exceptional work of organizations each year for their understanding that employee engagement drives real business outcomes, and for mastering how to engage their workforces, by presenting them with the Gallup Great Workplace Award. This year Gallup has recognised 32 distinguished organizations as recipients of the Gallup Great Workplace Award. And Nationwide Building […]

What Millennial customers really want

Millennials have been incorrectly portrayed as pampered and lazy, and that many respondents not only want academic success but they want it to the highest degree possible, according to the latest 'CultureQ' research among Millennials in the US and UK by branding consultancy Onesixtyfourth. As brand marketers seek to target this important and influential generation […]

Best employees can be least engaged

More than a third of companies are so dysfunctional, the best people don’t really care about what they’re doing and the worst people don’t know that they are doing a lousy job. Those are the findings of a new study by Leadership IQ, a twelve-year-old Washington, D.C. company that does employee engagement surveys and leadership training. […]

IBM opens Customer Experience Lab

IBM has opened what it’s calling the IBM Customer Experience Lab, the latest in a series of hands-on, education-oriented facilities. This one intended to teach management how to favourably impress customers by leveraging mobile, social, cloud and analytics technologies. What makes this one worth mentioning? First, in a word, personalization—using newer technologies to personalize the […]

Personalisation name of engagement game

If you are not creating a personalized preference-driven experience for your customers, they’ll go looking for that type of experience–with your competitors. According to a study by MyBuys, an e-tailing group, 40% of respondents stated that they buy more from retailers that personalise their shopping experience across channels. Addtitonally: • 41% buy more from retailers […]

Beware the employee skills gap

The growing deficit of skilled labour needed to fill in-demand jobs is causing a drag on employers across the globe. A significant number of employers in the ten largest world economies said that extended job vacancies have resulted in lower revenue and productivity and the inability to grow their businesses.  Employers in China were the most […]

Consumers gravitating to mobile channels

Consumers making purchases via mobile devices have increased from 40% to 59% since 2012, while the use of laptops for online purchases – although still most popular by far – fell by 6 percentage points during the same period, according to the '2013 Consumer Retail Survey' from Stibo Systems. Today's sophisticated consumer is much more […]

UK Social Media Research – Free report

To receive your copy of the research report Register for the Recording of our Social Media Webinar. Shortly after registration you will receive an email from SAP with the report. Social Media Webinar recorded on 26th March How social media is driving consumer buying behaviour – ground breaking UK research Presenters: Steve Hurst, Editorial Director, Customer Engagement […]

Starbucks smells the social coffee

Starbucks CEO Howard Schultz has announced the launch of an innovative new cross-channel, multi-brand loyalty programme, along with new global social impact initiatives. The company's existing My Starbucks Rewards loyalty and rewards programme is to be expanded to allow customers to earn rewards for grocery channel purchases, which can later be redeemed in Starbucks retail […]

Google still the brand culture vulture

Added Value has revelaed the cultural vibrancy of 160 brands from across fifteen sectors in its third annual Cultural Traction™ 2013 report . The Top Ten on a global basis are:          Google          Apple          Samsung          IKEA          Microsoft          Sony          BMW          Audi          Coca-Cola          eBay   The Cultural Traction™ […]