Employee Engagement


In recognition of their success, global research firm ORC International presented Iceland with their award at the 18th annual Employee Engagement Awards, held at LSO St Luke’s London.

Iceland, which scooped the same award last year, achieved a 91% employee engagement index in its 2012 survey of over 23,000 employees. The firm attributes its success to its down to earth approach.

“We recognise that people are people and they are not necessarily defined by their jobs – our approach is very down-to-earth, we have a healthy sense of humour and always keep things simple," Mairi Probin, Internal Communications and Engagement Manager at Iceland, said.

“We use the phrase, ‘happy teams serve happy customers and happy customers come back,’ so engagement is definitely one of the foundation blocks for our business. The great service we offer is what keep customers coming back and to look after our customers, we must look after our people.”

Kate Pritchard, Director of Employee Research at ORC International, said: “The Iceland story is truly inspiring. It has been fantastic to see how Iceland has improved engagement year on year by continuing to prioritise people management and making practical improvements that have made a big difference.

“When scores are high, there is always a risk that managers stop focusing on engagement, and it is great to see that this has definitely not happened at Iceland.”

Other regional winners of ORC International’s Employee Engagement Awards include Hong Kong’s Pizza Hut, Australia’s Future Fund Management Agency and the US automotive retailer AutoZone.



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