Guest Blogger

By Charlotte Dahl

To paraphrase Dickens, for Internal Communications, the pandemic was (and arguably still is) ‘perhaps the best of times, it was the worst of times’. We had to become master adapters, changing in response to seemingly endless challenges and shifts in priority. But despite everything in 2020 our profession has managed to become a shining light in the darkness as we delivered messages of hope, clarity and togetherness.

In my role as the host of the second day of the flagship Internal Communications conference in September this year, my opener touched on Gallagher’s excellent ‘State of the Sector Report 2021’ which highlights four key trends for internal communication for 2021 and beyond; the Digital experience, EX, Change as new ‘new normal’, and Insight.

Watch this short clip as I explain these in more detail. Have a watch and ask yourself if these are resonating with you, inside your organisation right now?

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