Virtual Internal Communications Conference

Part of our job in internal communications is finding ways to communicate a message that makes it stick. Sounds simple enough, right? Not quite! People are exposed to messages everywhere they go. No matter where you are, a constant stream of information is fed to you. So how can Internal Communications cut through the noise? Effective campaign planning is one such way. A spoonful of clever planning, a sprinkle of creative magic, and a drizzle of measurement are the core ingredients that you need.

The genie’s out of the bottle. While the transition to remote and/or part-time work has been difficult for many organizations and teams, others have embraced the opportunity to offer more flexible work arrangements. Looking ahead, companies and leaders must find new ways to maintain employee health, productivity and team spirit as more people opt to work remotely. Personio has successfully made this transition and in this session, Ben Kizitlug, Personio, will share lessons learned, best practices and tools for leading remote teams.

The new world of work will need to integrate three employees working styles: 1) Fully on-site, 2) Fully remote, 3) Hybrid remote – on-site. What are the key implications for Communicators?
• Putting individual employees at the center of comms is more important than ever – because their personal experiences, concerns, issues will be different
• We need to go beyond current multi-channel comms. We will need to deliver coordinated omnichannel communications tailored to each employee’s daily work experience and guided by data
• We need to partner with HR and Executives to strengthen organizational culture for both existing and new employees in an environment that is experiencing rapid changes (org structure, business changes, health & safety changes
In this session, you will learn:
• Why technology will play an even bigger role than in the past in enabling effective employee comms in this new world of hybrid work.
• The implications of the new model for enabling IC technology using an omnichannel approach
• 3 ways to implement this model

Determining The Success Of Internal Communications Strategies With Proactive Measurement Techniques That Truly Capture Results

• Overcome the disconnect between outcome measurement and return on investment with clear measures that capture internal comms success
• More than the annual satisfaction survey! What reasonable measurement strategies can be easily implemented to fully capture employee experience?
• Gather consistent and forward-thinking measures for an early indication of when IC campaigns need to be adapted – and act on them!

Calling it a labor shortage would be an understatement — most customer-facing organizations are currently experiencing a full-blown labor drought. Savvy operators have already started to address their labor issues with the means they have available. And internal communications plays a key role in keeping the turnover down.

During this speaking session, we’ll first identify the turnover hotspots that most organizations face. Then we look at a phased approach to addressing these hotspots. Finally, we’ll dive into proven strategies of three organizations that have successfully tackled each challenge.

It’s a digital world, but not always a digital workplace. Now more than ever leaders need to embrace digital connections to reach their employees in a post-pandemic world. Where do you begin? Meet your employees where they are, not where you think they should be.

What is employee engagement like now that employees are working remote, in-office, and hybrid? Have we experienced the “turnover tsunami” that is sweeping the country? Are employees burnt out? These are all questions organizations must ask themselves during this time of constant change. With global engagement rates at 68% and 50% in the UK it is time for communicators to perform an audit to identify your most effective and ineffective channels.

In this session you’ll learn:
• How the use of email has changed throughout the pandemic
• The most effective and preferred communications channels
• Best practices and insight from the analysis of nearly 1.5 billion internal emails
• How to apply these findings to improve your overall internal communication strategy

During this presentation, Jeff Corbin, senior strategic advisor for internal communications consulting at Staffbase and principal of ECA Consulting Group, sheds light on gaps to look out for in your organisation’s internal comms that may be depriving employees of important communications and information. Jeff will discuss how Staffbase clients such as BrewDog, Dreams, Sunbelt Rentals, and Max Mara Fashion Group were able to identify their communication holes and use technology and digital tools to ensure that their entire workforce is completely connected and informed.

This session will cover:
• The increasing complex landscape of Employee Communications Applications (ECA) and what this really means for the internal comms.
• The three steps to closing your communication gap
• And how to best match the appropriate communication tools to your organisation so that no employee is left behind

At Lucid, like many companies around the globe, we’re starting to transition back to the office—just not full-time like we did before the pandemic. In this session, we’ll review how Lucid uses Lucid products to battle the challenges of hybrid work.

The pandemic has all but obliterated the aviation industry, side-lining BA’s plan to completely revolutionise its colleague communication. But, if it hadn’t been for the successful roll-out of the first year-and-a-half of its five-year plan, the airline wouldn’t have been prepared to weather the storm of the last 18 months as ‘successfully’ as it has. Hear what could have been, what’s happened, and what’s coming up for BA’s ambitious channels strategy.

Audio is on the rise and innovative companies such as Atlassian, Toyota, Kellogg’s and Accenture are harnessing the power of audio for their internal communications mix.

In this session, CEO of Whooshkaa Rob Loewenthal shares how private podcasts can help solve common internal communications challenges and support more flexible, healthy ways of working. Learn how leading companies are using audio to free employees from their desks and defeat Zoom Fatigue™.

For this session Rob will be joined by special guest, Louise Halloran, Director of Communications at Atlassian.

Watch an exclusive presentation from sponsor’s Remote on how they have adapted their internal communications to meet new employee needs

Over the course of the last two years, DAZN has built a compelling wellbeing strategy which sets the company apart. Employees and potential recruits rate the improvements in wellbeing highly, and in this session Paul will give a practical run-through of how the wellbeing strategy was formed and delivered.

If you’re looking to implement wellbeing improvements in your business, take twenty minutes to hear about some replicable ideas and #stealwithpride

Adopting a new channel isn’t always easy. Learn how Aaron Haley and his team got buy-in to launch an employee app in [year] and how they got their teams to use it. And learn why this channel was of paramount importance as COVID-19 began to impact the world, including fighting misinformation, keeping their teams safe, and balancing need-to-know, operational messaging with engagement and culture-building content to combat burnout.

Debra Helwig, Senior Internal Communications Manager, is a core member of the digital transformation team at KCOE ISOM. Debra will share how they went about transforming their old outdated internal communications tools into a modern communications & intranet platform that engages all staff and is the new virtual front door to the company for all employees. Debra had a font row seat from vendor selection to successful launch to ongoing maintenance. She will share the lessons learned along the way, and the things she would do differently next time.

Internal Communication in Ferrero as a Group function is quite recent.

Only in 2015 we decided to have a function reporting to the HR Dept.

At the same time, we decided to:

• reshape our intranet
• review also the HR approach to upgrade the managerial skills of our Line Managers
• launch the digital transformation of the company

Finally, even if not planned – the COVID situation boosted significantly the role of the Internal Comm.

Considering those elements, I will be happy to bring the participants through this experience which
has seen me and my team evolving and growing up in the last 6 years.

Why has business technology overlooked 80% of the global workforce? We have always known that frontline workers were important to a company’s bottom line, but it’s never been more true. Critical workers have proved their worth over and over: yet, when it comes to engagement and technology, regardless of industry, they continue to be left behind. In this session Tahni Morrison, Senior Engagement Manager at SocialChorus EMEA, chats with Mark Hein, Director, Corporate Communications, North America at Amcor to explore why creating the right digital employee experience is crucial to your company’s success and survival on the global stage. Drawing on his communications experiences from across the airline industry, IT, consulting and now manufacturing, Mark shares why it’s more important than ever to democratise communications and reach 100% of your people. Believing that by transforming communications into a digital employee experience for all businesses will then ensure their workforces are future proofed and that they’re attracting the talent needed to compete and survive in this digital world.

This presentation highlights key learns from a practitioner’s point of view in relation to internal communications.

It also highlights different approaches, audiences and highlights how you can be adaptable to a global audience where necessary.

The presentation also touches on techniques that are vastly become more used within the industry such as “smart brevity” and this can transform and internal communication for the better, maximising impact and leaving lasting messages.