20th September 2018

Internal Communications Conference

Victoria Park Plaza
Register Sponsor

Introduction

The critical employee engagement role too often neglected by HR

This Conference will take an in depth look at the fast changing world of internal communications and how it is increasingly taking on the critical employee engagement role that has too often been neglected by those in HR.

The way we work is changing rapidly. Our people are becoming more mobile with access to more and more sophisticated technology. The way we communicate with our people must also change and we will look at how organisations are grappling with the challenges thrown up by the seismic changes in the way we work.

Delegates will learn how internal communications can deliver effective employee engagement across the entire organisation and how to create a strategy for the entire employee journey. The focus will be on those organisations that are driving towards competitive advantage by getting their employee communications strategies right.

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What to expect

The key topics that will be examined during the Conference include:

• How internal communication is taking over the employee engagement role from HR
• How internal communication is impacting on the employee journey
• The changing workforce and how the way we communicate also has to change
• How effective internal communication links our people to our customers
• The cultural and competitive advantage that comes from effective communication
• Internal communications as part of an overarching people strategy
• World class case studies from organisations getting their internal comms strategies right

Check out the 2017 Highlights

Quick facts

facts-con-1 facts-con-2 ROUNDTABLES-pink-con facts-con-4 facts-con-6 facts-con-7 facts-con-8

Running in tandem with the Evolution of Work Conference

We’re delighted that the Internal Communications Forum will be running alongside the Evolution of Work Conference, where delegates will learn how the traditional workplace is fragmenting, with technology savvy millennials and digital natives soon dominating the workforce. It is during this period that effective Internal Communications strategies have never been more important.

find out more about evolution of work conference

Topic streams

How technology is changing internal communications
Internal communications, colleagues and customers
Internal communications – the new HR
Communicating to a changing workforce
360 degree comms in a fragmenting workplace

2018 Speakers

Judith_Schmuck_GVC

Judith Schmuck

GVC Group
Heather Mustafa

Heather Mustafa

Nationwide Building Society
Alison Bennett

Alison Bennett

Sense
Keren McCarron

Keren McCarron

KP Snacks
Alan Oram

Alan Oram

Alive With Ideas
Patricia Mestre

Patricia Mestre

Montepio Bank
Gemma Lee Konica Minolta

Gemma Lee

Konica Minolta Business Solutions UK Ltd
Nicola Ratchford

Nicola Ratchford

AIG
Sam Bleazard

Sam Bleazard

Laing O’Rourke
Alenka Daniel

Alenka Daniel

Barts Health NHS Trust
Megan Skinner

Megan Skinner

Barts Health NHS Trust
Sophie Theen

Sophie Theen

11FS
Aine Murphy

Áine Murphy

Scope
X

Judith Schmuck

Head of Employee Engagement

For more than thirteen years, Judith Schmuck has worked in the online gaming business and has a wide range of knowledge in both marketing and customer value analysis. In 2016, she took her expertise to a new level and joined the global HR management team of GVC – a company that today has approximately 30K employees. She is responsible for engagement strategies and promoting company culture in over 20 international locations.

X

Heather Mustafa

Senior Project Manager

My passion and belief in Nationwide has meant I have worked there for over 20+ years.  Predominantly my experience has been centred around supporting the frontline channels and I’ve had a variety of roles giving me a wide breadth of experience from strategy to employee engagement.  I am currently Channel Enablement Lead Manager, where my primary responsibility is to develop the strategy and lead the operational communications function that supports our frontline colleagues across the UK (circa 8,000 people).  Supported by a great team, it is an interesting and challenging role. We are continually looking to ensure our communication methodology compliments the agile working environment of our people and is an enabler to them delivering an excellent member (i.e. customer) experience

X

Alison Bennett

Director of HR

Passionate about people and the part they can play in Sense, a national charity that supports people who are deaf/blind, have sensory impairments or complex needs, to enjoy more independent lives

X

Keren McCarron

Head of Corporate Affairs & Communications

Experienced comms practitioner Keren McCarron has worked in communications roles for 15 years.  Her passion, enthusiasm and love for her work are always evident. Keren has managed across all areas of the comms mix, including corporate and brand PR, internal and change comms, employee engagement, media relations, crisis and reputation management and stakeholder engagement. She’s also been known to fulfil the important role of chief snacks provider, fuelling folk at many a lively party or event thanks to her snacktastic position.

X

Alan Oram

Creative Director

For over 20 years Alan has been creatively harnessing unique ideas and turning them into powerful campaigns, communicating stories inside and out, for organisations of all shapes and sizes.

Thinking deeply, shocking occasionally, laughing frequently and delighting consistently.

X

Patricia Mestre

Head of Internal Comms and Change Management

Internal and external Communications, Marketing and sales experienced professional in both national and multinational environment – and for different targets: from small and medium size to large enterprise companies.

Passionate about adding value to the organization: weather is the sales funnel, or internal affairs, engaging co-workers and other company groups towards the same ultimate goal.

I have a combined experience in fulfilling MarCom roles, with account management/business development roles that helped successfully connect sales needs to marketing instruments towards sales goals.

I have gathered experience in brand awareness and demand generation, marketing operations and communications goals for EMEA, APAC and Brazil territories.

My previous and current roles include managing a team with strategic thinking to deliver go-to-market programs that affect the sales pipeline and revenue growth, using instruments such as PR, events, email marketing, telemarketing, content creation and advertising.

Currently creating best practices in a 3500+ employee’s bank, supporting successful delivery of key organizational change programs through change management support, communications strategy and other activities.

On a personal level, I am very keen on liaising with different organizational teams, getting things done, and learning from every experience.

I am a people person. I have the creativity and ideas of a marketer but can drive results like sales. Always with a sense of urgency, energy, commitment and a smile 🙂

X

Gemma Lee

Head of Transformation

Gemma is very passionate about the employee and their experience within the workplace. As part of the People and Culture Function, Gemma is able to influence and deliver an employee centric people strategy which is completely connected to the overall vision and direction of Konica Minolta. She can sometimes be found on a soapbox, talking about how effective internal communication is the responsibility of all employees and not the sole responsibility of an internal communication team.  

Gemma is Head of Transformation at Konica Minolta supporting the UK Leadership team to deliver a large scale transformation programme over the next 4 years with a particular focus on cultural change and engagement. She is also responsible for the Employee Experience team and the delivery of Konica Minolta’s communication and engagement programmes.

Gemma joined Konica Minolta following a successful career in the music industry as part of PPL, the UK licensing body for recorded music. Here she had responsibility for change management and internal communication, including leading a large scale transformation programme when the music world became digital.

X

Nicola Ratchford

Head of Communications, AIG Europe Ltd.

Nicola Ratchford has been the Head of Communications at AIG for just under 2 years.

X

Sam Bleazard

Head of Internal Communication

As Head of Internal Communication at global construction and infrastructure group Laing O’Rourke, Sam Bleazard is part of team who continue to challenge industry norms and corporate thinking, taking a 360 degree approach to employee engagement, while keeping the organisation’s complex and exciting construction projects at the heart of the business.

Starting his career at Royal Mail Group, Sam spent over 20 years working with diverse audiences and leadership teams both in the UK and internationally.

With spells in central government, FMCG, Retail and Marketing he is dedicated to simplicity and immediacy in communication, and supporting leadership authenticity.

X

Alenka Daniel

Internal Communications Manager

Since I started my career in the NHS, I have been driven to make work fun. By pushing boundaries and bringing energy and creativity to internal communications, I’ve helped people find their voice at work and empowered them to create a workplace they love.

X

Megan Skinner

Deputy Director of communications

Working for two of the biggest hospital trusts in London and one of the largest charities in the UK, I have led award-winning teams to deliver integrated, inspired and impactful communications. I love a challenge, and bringing employees together across large cultural and geographical areas to love their job is why I get out of bed in the morning.

I am humbled to have worked with talented and compassionate doctors, nurses and social workers and if I can help them deliver better care to the people who need it most, I know I have succeeded.

X

Sophie Theen

Head of HR and Talent IIFS

I am a HR Leader who enjoys setting HR & Talent practices up from scratch be it for a project or a startup. My passion lies in helping companies understand the importance of People, Culture and Talent as akey in success at the same time championing in Diversity & Inclusion.

X

Áine Murphy

Internal Communications and Employee Engagement Manager

Áine’s career in internal communications began at Macmillan Cancer Support. Whilst there, she redesigned and launched a new intranet. The launch campaign to go with this used animal memes to engage staff while providing them with the information they needed, and value for money to the organisation. It won best single campaign at last year’s IOIC awards.  She now works at the disability charity Scope and is leading the internal communications function through a period of unprecedented change. Most recently, she delivered a communications strategy for a head office move. Áine is passionate about engagement and finding new and exciting ways to connect harder to reach staff to an organisation’s brand and values.

Agenda

08:15-09:00

REGISTRATION & COFFEE

09:00-09:10

CHAIR’S INTRODUCTION

Jennifer Sproul, Chief Executive, institute of internal communications

Jennifer Sproul

Jennifer Sproul

Institute of Internal Communication
X
Jennifer Sproul

Jennifer Sproul

Chief Executive

Jennifer is responsible for the leadership of IoIC, the only independent professional body solely dedicated to internal communication and employee engagement. IoIC is the voice of internal communication, setting standards for more than 65 years through qualifications, career development, thought leadership and best practice.

Prior to joining IoIC, Jennifer has worked for over 15 years in professional associations, most recently as Strategic Marketing & Sales Director at the Market Research Society, developing and leading on activities across marketing communications (both internal & external), strategic partnerships, membership, professional development and publishing. ­­­

INTERNAL COMMUNICATIONS – THE NEW HR case

09:10-09:35

GVC UK CASE STUDY: Kudos to our employees – Employee Engagement made social, playful and fun

Judith Schmuck, head of employee engagement, GVC

After taking time to step back and review our old engagement and reward programme it’s clear it wasn’t working. Sharply focused on the need to unite our global workforce after several acquisitions, what we saw was something dry, unwieldy and unloved. Therefore, we have a chosen a novel concept to turn the stereotypically corporate approach on its head with the aim to give employees complete free rein, making it more personal, purposeful and playful.

Judith_Schmuck_GVC

Judith Schmuck

GVC Group
X
Judith_Schmuck_GVC

Judith Schmuck

Head of Employee Engagement

For more than thirteen years, Judith Schmuck has worked in the online gaming business and has a wide range of knowledge in both marketing and customer value analysis. In 2016, she took her expertise to a new level and joined the global HR management team of GVC – a company that today has approximately 30K employees. She is responsible for engagement strategies and promoting company culture in over 20 international locations.

09:35-10:00

Expert Speaker TBC

10:00-10:25

Nationwide Case Study:

Heather Mustafa –  senior project manager, Nationwide

 

Heather Mustafa

Heather Mustafa

Nationwide Building Society
X
Heather Mustafa

Heather Mustafa

Senior Project Manager

My passion and belief in Nationwide has meant I have worked there for over 20+ years.  Predominantly my experience has been centred around supporting the frontline channels and I’ve had a variety of roles giving me a wide breadth of experience from strategy to employee engagement.  I am currently Channel Enablement Lead Manager, where my primary responsibility is to develop the strategy and lead the operational communications function that supports our frontline colleagues across the UK (circa 8,000 people).  Supported by a great team, it is an interesting and challenging role. We are continually looking to ensure our communication methodology compliments the agile working environment of our people and is an enabler to them delivering an excellent member (i.e. customer) experience

10:25-10:55

coffee & networking break

INTERNAL COMMUNICATIONS, COLLEAGUES AND CUSTOMERS

10:55-11:20

Sense case study:

Alison Bennett, Director of HR, Sense

Alison Bennett

Alison Bennett

Sense
X
Alison Bennett

Alison Bennett

Director of HR

Passionate about people and the part they can play in Sense, a national charity that supports people who are deaf/blind, have sensory impairments or complex needs, to enjoy more independent lives

11:20-11:45

Expert Speaker TBC

11:45-12:10

KP SNACKS Case Study: Valuing our People and Achieving Together: The KP Snacks internal comms journey

Keren McCarron, Head of Corporate Affairs & Communications, KP Snacks
Alan Oram, Creative Director, Alive with Ideas

We will be sharing how KP Snacks and Alive With Ideas have worked together on the KP Snacks internal comms journey. At KP Snacks we know our people are our greatest asset and so we have made sure they’re at the heart of our comms and engagement process. We’ll talk through how we’ve transformed relatively low engagement levels, how we’ve built strong internal communications foundations, how we’re empowering others, building sustainable comms capabilities across the organisation and creating comms that are fun, inspiring and full of KP personality. We’ll also share insight into the importance of how nurturing good relationships internally and externally can make great things happen.

Keren McCarron

Keren McCarron

KP Snacks
X
Keren McCarron

Keren McCarron

Head of Corporate Affairs & Communications

Experienced comms practitioner Keren McCarron has worked in communications roles for 15 years.  Her passion, enthusiasm and love for her work are always evident. Keren has managed across all areas of the comms mix, including corporate and brand PR, internal and change comms, employee engagement, media relations, crisis and reputation management and stakeholder engagement. She’s also been known to fulfil the important role of chief snacks provider, fuelling folk at many a lively party or event thanks to her snacktastic position.

Alan Oram

Alan Oram

Alive With Ideas
X
Alan Oram

Alan Oram

Creative Director

For over 20 years Alan has been creatively harnessing unique ideas and turning them into powerful campaigns, communicating stories inside and out, for organisations of all shapes and sizes.

Thinking deeply, shocking occasionally, laughing frequently and delighting consistently.

HOW TECHNOLOGY IS CHANGING INTERNAL COMMUNICATIONS

12:10-12:35

MONTEPIO BANK case study: The formula for technology adoption

Patricia Mestre, head of internal comms and change management, Montepio Bank

We all know how hard it is to change our habits. Imagine changing the way you work for 20 years in just a couple of weeks. As organizations are thriving to keep up with providing a Digital Transformation experience for their customers, they also need to make it happen for themselves.

Patricia Mestre shares her experience after helping make digital change happen for 3000+ employees… of a bank. Using real case studies from one of the top 5 banks in Portugal, Patricia will share what has fueled success of Montepio’s internal innovation roadmap and adoption among different profiles and employees spread across the country. Find out how employees can embrace new ways of work, using technology (and loving it), in 5 simple steps.

Patricia Mestre

Patricia Mestre

Montepio Bank
X
Patricia Mestre

Patricia Mestre

Head of Internal Comms and Change Management

Internal and external Communications, Marketing and sales experienced professional in both national and multinational environment – and for different targets: from small and medium size to large enterprise companies.

Passionate about adding value to the organization: weather is the sales funnel, or internal affairs, engaging co-workers and other company groups towards the same ultimate goal.

I have a combined experience in fulfilling MarCom roles, with account management/business development roles that helped successfully connect sales needs to marketing instruments towards sales goals.

I have gathered experience in brand awareness and demand generation, marketing operations and communications goals for EMEA, APAC and Brazil territories.

My previous and current roles include managing a team with strategic thinking to deliver go-to-market programs that affect the sales pipeline and revenue growth, using instruments such as PR, events, email marketing, telemarketing, content creation and advertising.

Currently creating best practices in a 3500+ employee’s bank, supporting successful delivery of key organizational change programs through change management support, communications strategy and other activities.

On a personal level, I am very keen on liaising with different organizational teams, getting things done, and learning from every experience.

I am a people person. I have the creativity and ideas of a marketer but can drive results like sales. Always with a sense of urgency, energy, commitment and a smile 🙂

12:35-13:00

Expert Speaker TBC

13:00-13:25

Konica Minolta Case Study: How does the workplace of the future impact people?

Gemma Lee, Head of Transformation, Konica Minolta

The workplace is changing constantly and at a pace. Thanks to technology we can work anytime and anywhere. But what does this mean for our people and their happiness at work? And is this being considered as much as technology and physical space.

Gemma will share some examples of how internal communication and change management have never been more important. She will demonstrate how Konica Minolta have continued to deliver a great employee experience as they transform as an organisation and as a result, where recently named a Top Employer.

Gemma Lee Konica Minolta

Gemma Lee

Konica Minolta Business Solutions UK Ltd
X
Gemma Lee Konica Minolta

Gemma Lee

Head of Transformation

Gemma is very passionate about the employee and their experience within the workplace. As part of the People and Culture Function, Gemma is able to influence and deliver an employee centric people strategy which is completely connected to the overall vision and direction of Konica Minolta. She can sometimes be found on a soapbox, talking about how effective internal communication is the responsibility of all employees and not the sole responsibility of an internal communication team.  

Gemma is Head of Transformation at Konica Minolta supporting the UK Leadership team to deliver a large scale transformation programme over the next 4 years with a particular focus on cultural change and engagement. She is also responsible for the Employee Experience team and the delivery of Konica Minolta’s communication and engagement programmes.

Gemma joined Konica Minolta following a successful career in the music industry as part of PPL, the UK licensing body for recorded music. Here she had responsibility for change management and internal communication, including leading a large scale transformation programme when the music world became digital.

13:25-14:25

lunch and Networking

COMMUNICATING TO A CHANGING/GLOBAL WORKFORCE

14:25-14:50

AIG case study:

Nicola Ratchford, head of communications, AIG

Nicola Ratchford

Nicola Ratchford

AIG
X
Nicola Ratchford

Nicola Ratchford

Head of Communications, AIG Europe Ltd.

Nicola Ratchford has been the Head of Communications at AIG for just under 2 years.

14:50-15:15

Expert Speaker TBC

15:15-15:40

Laing O’Rourke Case Study: Communicating to a changing workforce

Sam Bleazard, Head of Internal Comms, Laing O’Rourke

The construction industry is changing – having emerged from a damaging recession a decade ago with a continuing image problem, an influx of young, talented engineers now mix with decades of established knowledge and experience on-site.

Against a backdrop of political and economic uncertainty a shortage of resources still exists, which will require new thinking, new skills and technological innovation.

How do you attract the best talent while motivating both existing and potential employees to stay and to play?

Drawing on 5 years’ experience of the sector, Sam Bleazard will share his thoughts on the human stories of Laing O’Rourke, belief in a family business, but also the inspiration required to leave a legacy for the industry and generations to come.

Sam Bleazard

Sam Bleazard

Laing O’Rourke
X
Sam Bleazard

Sam Bleazard

Head of Internal Communication

As Head of Internal Communication at global construction and infrastructure group Laing O’Rourke, Sam Bleazard is part of team who continue to challenge industry norms and corporate thinking, taking a 360 degree approach to employee engagement, while keeping the organisation’s complex and exciting construction projects at the heart of the business.

Starting his career at Royal Mail Group, Sam spent over 20 years working with diverse audiences and leadership teams both in the UK and internationally.

With spells in central government, FMCG, Retail and Marketing he is dedicated to simplicity and immediacy in communication, and supporting leadership authenticity.

15:40-16:10

COFFEE & NETWORKING BREAK

360 DEGREE COMMS IN A FRAGMENTING WORKPLACE

16:10-16:35

Barts Health NHS Trust case study:

Alenka Daniel, internal comms manager, Barts Health NHS Trust
Megan Skinner, deputy director of communications, Barts Health NHS Trust

Alenka Daniel

Alenka Daniel

Barts Health NHS Trust
X
Alenka Daniel

Alenka Daniel

Internal Communications Manager

Since I started my career in the NHS, I have been driven to make work fun. By pushing boundaries and bringing energy and creativity to internal communications, I’ve helped people find their voice at work and empowered them to create a workplace they love.

Megan Skinner

Megan Skinner

Barts Health NHS Trust
X
Megan Skinner

Megan Skinner

Deputy Director of communications

Working for two of the biggest hospital trusts in London and one of the largest charities in the UK, I have led award-winning teams to deliver integrated, inspired and impactful communications. I love a challenge, and bringing employees together across large cultural and geographical areas to love their job is why I get out of bed in the morning.

I am humbled to have worked with talented and compassionate doctors, nurses and social workers and if I can help them deliver better care to the people who need it most, I know I have succeeded.

16:35-17:00

Expert Speaker TBC

17:00-17:25

11FS Case Study: How fast growing companies fix internal communication before it breaks?

Sophie Theen, head of HR and Talent, 11FS

As a company goes through fast scaling, a broken internal communication is often the reason things suddenly got too big, people didn’t know what was going on, and ultimately,  your products suffered. Take a look at the tech industry, it is littered with countless examples of communication breakdowns that stunted promising starts. Often company leaders and HR completes a post-survey focus groups that was unanimous: please improve internal communications.

Today, we look at the recognising your company’s main stakeholders, and what their responsibilities are before including them in every IC strategy plan as they are the most crucial, but easiest to fit around any type of organisation. The plan is expected to be designed to help your company become better as it continues to scale. HR and Internal Communications are not so different as every leader is responsible for IC, HR streamlines it to achieve transparency.

Sophie Theen

Sophie Theen

11FS
X
Sophie Theen

Sophie Theen

Head of HR and Talent IIFS

I am a HR Leader who enjoys setting HR & Talent practices up from scratch be it for a project or a startup. My passion lies in helping companies understand the importance of People, Culture and Talent as akey in success at the same time championing in Diversity & Inclusion.

17:25-17:30

chair’s closing remarks

Jennifer Sproul, chair, institute of internal communications

Jennifer Sproul

Jennifer Sproul

Institute of Internal Communication
X
Jennifer Sproul

Jennifer Sproul

Chief Executive

Jennifer is responsible for the leadership of IoIC, the only independent professional body solely dedicated to internal communication and employee engagement. IoIC is the voice of internal communication, setting standards for more than 65 years through qualifications, career development, thought leadership and best practice.

Prior to joining IoIC, Jennifer has worked for over 15 years in professional associations, most recently as Strategic Marketing & Sales Director at the Market Research Society, developing and leading on activities across marketing communications (both internal & external), strategic partnerships, membership, professional development and publishing. ­­­

17:30

drinks & networking party

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Location

Website-location

20th september 2018
VICTORIA PARK PLAZA

239 VAUXHALL BRIDGE ROAD,
LONDON, SW1V 1EQ

The four-star Park Plaza Victoria hotel in London, situated within walking distance of Victoria train, coach, bus and Underground stations, provides an excellent transportation link to London Heathrow and London Gatwick airports. The hotel is also centrally located to some of the city’s main tourist and shopping attractions, including Buckingham Palace, Harrods, the Houses of Parliament, Theatreland and Oxford Street.

On-site facilities include dining options, Amber Spa and an Executive Lounge, this Victoria Station hotel is thoughtfully designed to suit business, conference and leisure travellers alike. The Park Plaza Victoria London is also a non-smoking hotel.

DIRECTIONS:

From London Paddington National Railway Station (approx 25 mins)

  • Take London Underground
  • Travel via the southbound Bakerloo Line service to Oxford Circus
  • Change for the southbound Victoria Line service and depart at Victoria
  • Walk south on Wilton Road for 100 metres
  • Park Plaza Victoria London will be on your left

From King’s Cross & St. Pancras National Railway Station (approx 15 mins)

  • Take the London Underground
  • Take the Victoria Line southbound towards Brixton
  • Depart at Victoria
  • Walk south on Wilton Road for 100 metres
  • Park Plaza Victoria London will be on your left

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