Engage employees to power the brand
Calling on companies to "awaken the sleeping giant" of employee engagement in order to "catalyse their brand," the Performance Improvement Council (PIC) of the Incentive Marketing Association (IMA) highlights the strong connection between engaging employees and strengthening the power of the brand in a white paper entitled, Employee Engagement and Its Impact on Brand Value.
Reflecting on the significance of the paper, PIC member Jerry Klein, who is also director of Solution Design Strategy at Maritz, said, "We know that engaged employees are committed, motivated and create better customer experiences, allowing companies to strengthen their brand and their bottom line."
According to the paper's author, PIC member Louise Anderson, who is president and CEO of Anderson Performance Improvement, "The paper points out that companies that actively engage employees and publicize best practices, move toward their strategic goals, and create the 'ignition point' from which brand building efforts can begin, will accelerate and register measurable improvement."
The paper concludes that "a company's brand value and its financial strength are inextricably bound to the engagement level of its workers," and poses the question, "how can any company NOT pursue having an engaged workforce?" To see the complete paper, visit www.thepicnow.org and click on the link on the home page.
The Performance Improvement Council (PIC) is a strategic industry group within the Incentive Marketing Association. It is a professional organization of performance marketing executives collectively focused on helping companies optimize their investment in human capital through proven and innovative reward and recognition solutions.