Guest Blogger

With less than two weeks to go until the Employee Engagement Summit, we sat with speakers to hear an insight into their industry and what you can expect to learn from their case studies. Today, we are joined by Pablo Camba, Regional HR Manager (North UK) at Zara…

1. Please tell us more about the Employee Engagement approach Zara adopts?

Employee engagement is definitely a main priority for us these days. The fashion industry is very dynamic, so engaging employees is positive by helping to reduce costs, increase productivity, and provide a very experienced customer visit in our stores. Inditex, Zara’s parent company, is very well known, not only because of being the most important fashion retailer worldwide, but also for providing real progression opportunities to every single employee who decides to build up a career in the fashion industry.

2. How do you maintain that culture throughout the whole organisation?

We are a large organisation, with over 5,000 employees just in the UK, and over 150,000 employees around the world. In order to maintain that culture throughout the whole organisation, it is vital that proper conduct is respected across countries and brands. One of our main policies is fair and respectful treatment of our employees; this maintains positive relationships with all of our staff.

3. Tell us more about your case study focus?

Most of our senior management employees started their career with a partnering contract as a Sales Assistant, and made their way up in order to progress and grow as much as they wished. In my case study, I will explain how our career path model has been implemented and developed throughout the years, in order to become a powerful tool that opened doors for many of our employees to fulfil their dreams. [Link to case study]

4. How big of a role will technology play in the future of employee engagement?

Technology certainly will have an impact on engagement in different aspects. Our case study focuses on people development, so I would like to explore different ways that technology will impact this area. Technology provides a massive range of possibilities for training. Training through websites or applications will become interactive, dynamic, and attractive for our young population. Mobile learning, or even gamification, will also help organisations to gather responses from trainees. Additionally, this technological progress requires teamwork that provides tools to improve communication with more members of staff.

5. What are you most looking forward to about the Employee Engagement Summit this year?

I am really looking forward to getting involved at the Summit, I am aware that great provisioners from different industries will be joining in order to share their experiences. It will be great opportunity to get lots of ideas on best practices.

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