Knowledge: Case Studies

Daniel Thwaites explains how it significantly improved its employee engagement and retainment on a budget through investing in culture and leaders.

Founded in 1977, the family-owned, multi-faceted hospitality business, Daniel Thwaites, is best known for its brewery, but also has over 20 hotels and inns, and over 240 tenant-leased pubs across the UK. It employs a small number of brewers within its staff of 1,600, and the own-brand ale they make is exclusively sold in Daniel Thwaites properties. The company is also known for its shire horses, which historically were used to deliver ales to local pubs in the Blackburn area, and now are famous for making appearances at Daniel Thwaites properties nationally.

Joanne Carlin, Director of People and Development at Daniel Thwaites, says although the company was in a good financial position when she joined in 2016, due to recently selling the Beer Co., it did have a high employee turnover rate of 62%, and in the previous year the business had “effectively stood still”, which both required immediate change. “I think it’s fair to say that we’d been so focused on the financial side and selling the Beer Co. that we hadn’t really paid as much attention to the health of the people turnover. That needed some serious thought.”


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