Case Study: Zara

Inditex, one of the world’s largest fashion retailers and parent company of Zara, explains how accessible career progression and a dedication to internal promotions has transformed its employee engagement and motivation.

The fashion retail industry is a fast-paced environment with a traditionally high employee turnover rate. For the major fashion retailer Inditex, with over 150,000 employees across over 7,000 stores globally between its eight brands, investing in growing and developing employees is proving successful in boosting staff satisfaction, motivation, and retainment.

Inditex believes that it is crucial for companies to actively motivate their employees and improve engagement, both for the staff’s wellbeing, and because satisfied, driven, and productive staff results in satisfied customers. At Inditex, managers conduct monthly one-toone meetings with their employees to evaluate their performance, provide feedback, set goals, provide training support, and assess their potential to develop.

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