Case Study: Brighton and Hove Albion

Brighton and Hove Albion Football Club explains how its strong values-driven approach has resulted in engaged employees, loyal fans, an involved local community, and has increased profits.

The focus on employee wellbeing and ethical business is at an all-time high, and Brighton and Hove Albion Football Club are a clear example of how to approach this in a well-rounded, effective way that both directly and indirectly benefits revenue.

This is achieved through a set of values through which all decisions are made, and all achievements are measured by. Paul Barber, Chief Executive and Deputy Chairman at Brighton and Hove Albion FC, explains: “Our brand values really revolve around four key things: treating people well, exceeding
expectations, aiming high, and making whatever we do special. These behaviours drive our business, they define the behaviour we expect from our employees, our suppliers, and partners; they inform our decision-making, and they set expectations for the whole organisation.”

Barber says that the values are implemented effectively because they come from the employees themselves. “They were devised through a consultative process involving many of our staff, different suppliers, and different stakeholders in the organisation. When people have a very clear set of values by which they can work and live their lives within an organisation, then the standards that are expected of them and the way they should conduct themselves is very clear.”

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