Knowledge: Case Studies

Seasalt Cornwall explains how it utilises surveys and training to prevent issues before they arise, and ensuring a community-feel within the company where employees feel valued.

Seasalt Cornwall is a fashion retailer with over 1,000 employeesacross 64 stores. The brand has seen rapid growth in the past five years, and during a time of drastic change and adaption it is essential for companies, particularly ones with such a focus on maintaining a community-feel in its culture, to remain
connected with employees, and for staff in leadership positions to feel comfortable and confident in their responsibilities.

James Hampton, Head of Development and Engagement, and Georgie Mills, Head of HR for Retail, explain the approach Seasalt Cornwall take when employing new staff members. Hampton says: “When someone joins the business, we take a well-rounded view of them as a person, not just an employee.”

This notion of “employing the whole person” is something Seasalt Cornwall stands by throughout the time its people spend working for the company by supporting staff to develop and progress towards their career goals. Mills says: “We’re trying to make sure we give everyone the tools and the access to what they need in a flexible way”. Hampton continues: “We take quite a lot of time to ensure that everyone has equal opportunities to progress around the business and work towards what they are interested in. This has a huge impact on their performance and whether they feel connected to the purpose of the business.”


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