Latest posts

New technologies driving consumer behaviour

Helping to drive consumers' behaviour today are new technologies that allow shoppers access to near-limitless information about retailer products and services. Shoppers  – especially younger Generation Y consumers aged 20 to 30 years –  also are increasingly using social media and alternative channels to communicate with and about their retailers. Consumers now expect on-demand access […]

Cisco jumps on social media bandwagon

Cisco is launching Cisco® SocialMiner, software that enables companies to find and proactively respond to customers and prospects communicating through public social media networks like Twitter and Facebook, or other public forums or blogging sites. Status updates, forum posts, or blogs from customers can all be monitored in real time, alerting enterprises of conversations related […]

CEOs failing to get behind engagement strategies

 An exclusive survey of HR directors and senior managers by HR magazine, conducted in association with career management expert Fairplace, finds that the progression of employee engagement in the UK appears to have hit a brick wall, in the form of board-level reluctance to commit. The survey reveals that, although the British HR community overwhelmingly […]

Should Twitter be a part of your customer engagement strategy?

We would all agree that retaining customers is a given, particularly in today’s tight economic circumstances. So we have to find ways of ensuring that customer expectations are met, first time, every time. That means developing systems which support every sort of interaction, with the same sort of targeted response metrics. The conventional call centre […]

Should Twitter be a part of your customer engagement strategy?

We would all agree that retaining customers is a given, particularly in today’s tight economic circumstances. So we have to find ways of ensuring that customer expectations are met, first time, every time. That means developing systems which support every sort of interaction, with the same sort of targeted response metrics. The conventional call centre […]

Using communication to automate business processes

This does not mean working them harder which would be demotivational, but ensuring they have the information to hand to complete the task right first time, which in turn is positively motivational: staff are rewarded by seeing the job done, not frustrated by failing to complete a task.   To improve overall productivity you need […]

Using communication to automate business processes

To be successful, a business has to control costs. In a people-intensive enterprise, that means ensuring your staff are achieving maximum productivity says Dave Paulding of Interactive Intelligence   This does not mean working them harder which would be demotivational, but ensuring they have the information to hand to complete the task right first time, […]

Hard hit retailing sector makes customer experience the top priority

An annual study by the National Retail Federation surveyed 247 retail executives in various sectors. Nearly 67 percent of the companies surveyed list customer satisfaction as the top initiative in 2012. Nearly 82 percent said that customer service strategies will be a top priority, up from 75 percent in 2011. In addition, 59 percent of […]