Latest posts

No mobile strategy no customer strategy

Mobile social networks, mobile applications stores and location-based services will be three of the highest value mobile services to reach widespread adoption in the next two years, according to Gartner, Inc. Digital marketing leaders who do not yet have strategies in place to exploit these opportunities need to take steps to develop them now. Gartner […]

One in seven online reviews will be faked by 2014

Brand and reputation management is considered a key element of social media marketing. But what happens when forums, blogs, tweets and “likes” are sabotaged by hackers, competitors and other villains intent on destroying a company's reputation? As many as 15% of online reviews will be fake by 2014, according to research company Gartner Inc., which […]

An omnichannel first for John Lewis

John Lewis hasopened the first of its new full line flexible format department stores in Exeter city centre, marking the start of an exciting new phase in the retailer's accelerated growth strategy.  Leveraging the business' strength as an omnichannel retailer, the new shop offers a full John Lewis assortment, complemented by a comprehensive on-line operation. […]

Government’s ‘employee-owners’ scheme gets thumbs down

The employee-owner schemes were announced by Chancellor George Osborne in his speech at the Conservative Party Conference. This change in employment law would enable employees to receive between £2,000 and £50,000 worth of shares in the company they work for, but in exchange they would lose many employment rights, such as protection against wrongful dismissal, […]

SMARTASSISTANT at customers’ service

The SMARTASSISTANT platform is the first enterprise-class, cloud-based technology that enables multi-channel retailers to implement guided selling solutions, and provides customers with a product advisory experience online, via mobile and at point of sale. The SMARTASSISTANT platform reinvents the role of a sales advisor and helps to lead the customer through product libraries by simply […]

Customer criticism can build loyalty

Nearly half of organisations believe that the benefits of social media are overshadowed by the associated threats, and their fear of customer criticism is slowing the adoption of social and mobile channels for customer engagement, according to Richard McCrossan, strategic business director for Genesys. In the company's latest survey of marketing professionals, only 26% said […]

WeQ4U pays the Dragons a call

Entrepreneur Matt King, who has invented a revolutionary new system to eliminate annoying call centre queues, is pitching his invention on the BBC TV show Dragon’s Den on October 21. Matt is the brains behind WEQ4U, a smart free app which saves people from being held in annoying queues at call centres. Since its launch […]

Omnichannel customer engagement still out of reach

In today’s multi channel world to reach increasingly connected prospects, a company needs to provide a user journey across channels and platforms that are part of their target audience’s world. Indeed, marketers are increasingly aware of the need to connect with so-called “consumers of information” through the savvy use of data and targeted engagement strategies. […]

Social media and employee engagement a missed opportunity

While many firms are investing in a strong social media output, or indeed focusing their entire marketing strategy through digital and social platforms, a communications disconnect can be found at the centre of many large organisations. The latest research from recruitment solutions provider Hyphen shows that UK organisations are failing to harness the potential of […]