15th September 2017

Internal Communications Conference

Victoria Park Plaza
Register Sponsor

Introduction

The critical employee engagement role too often neglected by HR

Following on from the success of our Internal Communications Directors Forums over the past two years this new Conference will take an in depth look at the fast changing world of internal communications and how it is increasingly taking on the critical employee engagement role that has too often been neglected by those in HR.

The way we work is changing rapidly. Our people are becoming more mobile with access to more and more sophisticated technology. The way we communicate with our people must also change and we will look at how organisations are grappling with the challenges thrown up by the seismic changes in the way we work.

Delegates will learn how internal communications can deliver effective employee engagement across the entire organisation and how to create a strategy for the entire employee journey. The focus will be on those organisations that are driving towards competitive advantage by getting their employee communications strategies right.

What to expect

The key topics that will be examined during the Conference include:

• How internal communication is taking over the employee engagement role from HR
• How internal communication is impacting on the employee journey
• The changing workforce and how the way we communicate also has to change
• How effective internal communication links our people to our customers
• The cultural and competitive advantage that comes from effective communication
• Internal communications as part of an overarching people strategy
• World class case studies from organisations getting their internal comms strategies right

Topic streams

How technology is changing internal communications
Internal communications, colleagues and customers
Internal communications – the new HR
Communicating to a changing workforce
360 degree comms in a fragmenting workplace

Running in tandem with the Evolution of Work Conference

We’re delighted that the Internal Communications Forum will be running alongside the Evolution of Work Conference, where delegates will learn how the traditional workplace is fragmenting, with technology savvy millennials and digital natives soon dominating the workforce. It is during this period that effective Internal Communications strategies have never been more important.

find out more about evolution of work conference

Speakers

Katherine Simpkins

Katherine Simpkins

Mercedes-Benz
Philippa Scudds

Philippa Scudds

Canford School
Wayne Parsons

Wayne Parsons

RNLI
Gemma Lee Konica Minolta

Gemma Lee

Konica Minolta
Kate GL

Kate Griffiths-Lambeth

Charles Stanley
JoanneVowles (002)

Joanne Vowles

Charles Stanley
Amina Graham

Amina Graham

RHP
Chloe Marsh RHP

Chloe Marsh

RHP
Laura Barber

Laura Barbour

Formica
Headshot - Ibi

Ibrahim Hasan

Shopify
Headshot-kait

Kaitlin Norris

Shopify
victoria-silverman

Victoria Silverman

Thomson Reuters
Sian Cargan

Sian Cargan

CDK Global
X

Katherine Simpkins

Internal Communications Manager

Katherine Simpkins is Internal Communications Manager for Mercedes-Benz in the UK.  She has responsibility for the Internal Communications function across Mercedes-Benz and Mercedes-Benz Financial Services, which includes more than 1800 colleagues.

Katherine joined Mercedes-Benz in 2014 as Internal Communications Coordinator, before moving in to her current role at the start of 2016.  Her focus is on delivering a comprehensive Internal Communications service, partnering teams to translate the Mercedes-Benz business strategy into content that’s clear and engaging.  On top of operational updates, the all-new channels Katherine has launched are helping to grow colleague culture, celebrate the brand and ignite conversation.  It’s an approach that means Internal Communications plays a key role in enabling the business to focus on its priorities, while inspiring and empowering the people at the heart of the brand.

X

Philippa Scudds

Director of Marketing and Communications

Philippa joined Canford School in June 2010 as the Director of Marketing and Communications.  She is responsible for both external and internal communications at this leading co-educational independent boarding school based in Dorset.  Philippa combines her in-house role at Canford with communications advice through her consultancy Cathcart Communications focused on communications and marketing issues facing the education sector.

Prior to Canford, Philippa spent a decade working in the City, in equity sales for Bear Stearns and institutional marketing for Robert Fleming, before moving into Financial Public Relations with Smithfield.

CIM qualified, Philippa believes in a straight talking, clear thinking approach to communications.  In a fast paced, ever demanding workplace, she is passionate about ensuring that all communications are effective and efficient.  Implementing this approach in an educational setting, uniting teachers and non-teachers in a common purpose, presents some unique and interesting communications challenges.

www.canford.com

www.cathcomms.co.uk

X

Wayne Parsons

Internal Communications Business Partner

Bottle boy, mobile DJ, graphic designer, printer, firefighter, marketing and communications manager and chairman/trustee of an active community charity were just a few entries on Wayne’s CV before he moved into the world on internal communications and discovered a life and career changing, totally natural, often disruptive but highly effective ability to engage and inspire others to believe in better and make it happen; achieving high levels of business success.

The son of a carpenter, Wayne spent 23 years serving his community; from rooky firefighter to experienced people manager, leader and incident commander, never failing to spot or grab an opportunity to help others think differently to make things better in the workplace. Often, against organisational norms, he has had to find fresh ways to engage his sceptical peers and his sometimes, stubborn senior leaders, in conversations that help make real and meaningful change happen and stick.

Un-phased by Organisational hierarchy and out dated protocols, Wayne fearlessly (yet gently) continues to pursue his relentless quest to create a different, better, more inspiring, happy and generous workplace for all – whatever sector, industry and profession. Wayne believes work can and should be fun, whether you’re on the frontline saving lives, working the reception desk, bar or café in a struggling, slightly shabby community centre or supporting a highly dedicated frontline of staff and volunteers saving lives at sea.

From Summer 2017 Wayne will be harnessing his 25 years experience and collaborating with other truly extraordinary people in ways that have so far not been possible. He will be growing his own exciting freelance engagement and communications partnership and opening up some truly unique and inspirational space to share the new collective wisdom. St Giles House (not my house!)

X

Gemma Lee

Employee Experience Manager

A Senior Communications and Business Change consultant with a passion for driving success in business transformation projects. An enthusiastic, positive and effective communicator with extenstive experience in dealing with the challenges of change and people. A collaborative manager with 8 years experience in managing and leading teams.

X

Kate Griffiths-Lambeth

Group HR Director

Kate joined Charles Stanley as Group HR Director in May 2016 and was appointed to the Executive Committee board in March 2017. Kate has substantial experience in leading HR teams and developing wealth and professional services businesses. Kate has held numerous senior roles within financial services organisations, most recently as Head of Global HR and an Executive Director/Partner at Stonehage Fleming. Prior to this Kate was the HR Director at the law firm, White & Case. Earlier in her career she was one of the founders of Accucard/Create, where she was Head of Business Services, until the business was acquired by Lloyds TSB, resulting in Kate becoming Head of HR for Consumer Lending for the bank. Outside of work Kate is also a Governor for Guy’s and St Thomas’ NHS Foundation Trust.

X

Joanne Vowles

Head of Communications

Joanne joined Charles Stanley in June 2010 as a Public Relations Executive as part of the company’s in-house public relations team. Latterly she held the position of PR Manager before taking up the newly-created role of Business Manager for the group’s Distribution division. In October 2016 Joanne was appointed Head of Communications, widening her remit to encompass internal communications across the Group, with an emphasis on employee engagement. Joanne is a member of the Chartered Institute of Public Relations.  In May 2017 Joanne was shortlisted for the Women in Finance Rising Star award.

X

Amina Graham

Group Executive Director of Corporate Services

Amina Graham joined RHP as the Executive Director of Corporate Services in 2008 after 22 years at Marks and Spencer. She has a wealth of business experience in customer service, people management, organisational development and complex change delivery. At M&S she led the successful delivery of a portfolio of strategic programmes which made a significant contribution to the group’s return to growth. Amina’s commercial acumen and expertise in customer service has helped RHP deliver sector leading digital services; achieve the gold standard in Investors for People; gain first place in the 2016 Great Place to Work list; win the 2015 CIPD overall award for best employer and employee engagement; RHP being recognised as the most innovation friendly organisation in the housing sector; and RHP becoming one of the top performing organisations in the sector with customer satisfaction at 85% and employee satisfaction at 95%. Amina’s innovative approach was recognised in the HR Most Influential 2016 list.

Shaun Smith, author of critically acclaimed business books “Bold – how to be brave in business and win” and “On Purpose” recently did a case study of RHP.

X

Chloe Marsh

Head of Engagement & Communications

Chloë’s experience in HR, L&D and Communications has driven forward award winning employee engagement initiatives and UK leading levels of employee satisfaction, that have in turn delivered better business results. She joined RHP in 2009 as an HR Generalist and in 2011 became their Learning and Development Manager. Chloë played a key role in developing and embedding their cultural change programme ‘iamrhp’, leading to a significant increase in employee engagement with satisfaction moving from 88% to 97% and RHP gaining a top five place in the Sunday Times Best Companies list for not-for-profit. Since becoming Head of Engagement 18 months ago, Chloë has helped RHP reach new heights in employee engagement. They gained Investors in People Gold at the very highest level and were named ‘Gold Investors in people employer of the year’ in the summer of 2015. To top it all, in September 2015, RHP won ‘Best employee engagement initiative’ at the CIPD People Management awards and were also crowned overall winners for ‘outstanding people practises’.

X

Laura Barbour

European Engagement Manager

With over 20 years in the Internal Communications field Laura has worked in an assortment of industries including water, oil, social housing and financial services.  Laura is now European Employee Engagement Manager for Formica Group Europe which has 1000 employees based across Europe. Although a small number of employees – the challenge comes when they speak five different languages; operate across three shifts and 80% of them do not have computers or email.    Moving from eight years in financial services into non-digital manufacturing world was a total culture change for Laura.  Over the past two years Laura has developed an undying passion for communicating in the operational industry, especially when targeting engagement for non-wired/manufacturing employees.

X

Ibrahim Hasan

Internal Communications Specialist

Ibrahim is an Internal Communications Specialist at Shopify, a leading multi-channel commerce platform based in Canada. In his role, Ibrahim is responsible for supporting and implementing internal communications programs and strategies at Shopify. He works closely with the Culture team, helping evolve Shopify’s culture, internal tooling, employee engagement, and employer brand at all levels.

When not working, you can find Ibrahim hunting the newest in art, music, and non-scripted TV.

X

Kaitlin Norris

Culture Specialist

Kaitlin is a Culture Specialist at Shopify, a leading multi-channel commerce platform based in Canada. She acts as an employee advocate, having a strong pulse on people’s beliefs, attitudes, behaviours, and values at Shopify. Within her role, she uses her knowledge and understanding of employees’ needs to help them align with the company’s vision and growth opportunities.

Outside of work, you can find Kait exploring the outdoors, reading, cooking, or spending time with family.

X

Victoria Silverman

Director of Innovation Enablement, Global

Victoria Silverman is a global engagement specialist who gets results by using visuals, words and ideas to inspire collaborative behaviours and to build the right culture for a business to succeed. Her background is in journalism, teaching and corporate storytelling. Until recently, Victoria led Thomson Reuters’ global employee engagement for Diversity & Inclusion and Corporate Responsibility, delivering record breaking, award-winning campaigns including: Women Who Rock! a celebration of women and the men who support them in the workplace; On Side With Pride, to support LGBTQ colleagues and programs; Steps to a Smaller Footprint, an energy efficiency drive that supported the reduction of $1 million in energy bills; and We4She – a month-long UN-related initiative to inspire male and female employees to mentor, coach or sponsor a woman or girl – which drew 49k views, likes, comments and 1k pledges among the company’s 50k-strong workforce in 100 countries. Her most recent campaign #dare2disrupt dares employees to live and love innovation at work.

She has also been communicator in chief for the London HR community, which was all about bringing people together, breaking down silos and sharing knowledge. Victoria has worked for Deloitte, ITV and the Government in editorial, corporate comms and change management roles. In her spare time, she is director of The Missing Manual Ltd and founder of the parenting online community BeTeenUs.com.

X

Sian Cargan

International Internal Communication Director

I am responsible for:

* Developing and executing our international Internal Communications Strategy across 29 offices in UK, Europe, Middle East, Africa and Asia Pacific
* Developing our Employer Brand Strategy and creating content to be used internally and externally
* Supporting the roll out of our Engagement Survey and wider Engagement Strategy
* Working with the President, VPs and Project Leads to deliver key communications
* Managing and developing all communications channels including; videos, events, newsletters, social channels

Sponsors

Quick facts

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Agenda

08:15-09:00

REGISTRATION & COFFEE

09:00-09:10

CHAIR’S INTRODUCTION

HOW TECHNOLOGY IS CHANGING INTERNAL COMMUNICATIONS

09:10-09:35

mercedes-benz case study: Our journey from top-down to colleague-led communication

katherine simpkins, internal communications manager, mercedes-benz

Katherine shares a fascinating insight into how new ways of communicating through the voice of colleagues at Mercedes-Benz is breathing new life into the organisation, shaping culture and enhancing the use of digital.

“We’re still in the early stages, and already our communications are feeling more authentic. We are enjoying giving our colleagues an opportunity to share the stories that matter to them. Moving away from a top-down approach, and towards colleague-led communications, is helping us to create stories that reflect our culture – because our stories are about our people, talking about what’s important to them.”

Katherine Simpkins

Katherine Simpkins

Mercedes-Benz
X
Katherine Simpkins

Katherine Simpkins

Internal Communications Manager

Katherine Simpkins is Internal Communications Manager for Mercedes-Benz in the UK.  She has responsibility for the Internal Communications function across Mercedes-Benz and Mercedes-Benz Financial Services, which includes more than 1800 colleagues.

Katherine joined Mercedes-Benz in 2014 as Internal Communications Coordinator, before moving in to her current role at the start of 2016.  Her focus is on delivering a comprehensive Internal Communications service, partnering teams to translate the Mercedes-Benz business strategy into content that’s clear and engaging.  On top of operational updates, the all-new channels Katherine has launched are helping to grow colleague culture, celebrate the brand and ignite conversation.  It’s an approach that means Internal Communications plays a key role in enabling the business to focus on its priorities, while inspiring and empowering the people at the heart of the brand.

09:35-10:00

expert speaker: tbc

10:00-10:25

shopify case study: Do Things, Tell People

ibrahim hasan, Internal Communications Specialist & kaitlin norris, Culture Specialist, shopify

Shopify employees are consistently encouraged to share context around their work, successes, failures, and everything in between. But how does this play out at a company that has more-than-doubled its headcount in a year? When do things break in a highly connected workplace with a plethora of technologies? How can a fast growing organization continue to share without creating too much noise? In their talk, Kait and Ibrahim will explore the ecosystem of internal technology applications that Shopify has adopted to enable an award-winning culture of high trust, engagement, and transparency.

Headshot - Ibi

Ibrahim Hasan

Shopify
X
Headshot - Ibi

Ibrahim Hasan

Internal Communications Specialist

Ibrahim is an Internal Communications Specialist at Shopify, a leading multi-channel commerce platform based in Canada. In his role, Ibrahim is responsible for supporting and implementing internal communications programs and strategies at Shopify. He works closely with the Culture team, helping evolve Shopify’s culture, internal tooling, employee engagement, and employer brand at all levels.

When not working, you can find Ibrahim hunting the newest in art, music, and non-scripted TV.

Headshot-kait

Kaitlin Norris

Shopify
X
Headshot-kait

Kaitlin Norris

Culture Specialist

Kaitlin is a Culture Specialist at Shopify, a leading multi-channel commerce platform based in Canada. She acts as an employee advocate, having a strong pulse on people’s beliefs, attitudes, behaviours, and values at Shopify. Within her role, she uses her knowledge and understanding of employees’ needs to help them align with the company’s vision and growth opportunities.

Outside of work, you can find Kait exploring the outdoors, reading, cooking, or spending time with family.

10:25-10:55

coffee & networking break

INTERNAL COMMUNICATIONS, COLLEAGUES AND CUSTOMERS

10:55-11:20

rnli case study: The mars bar, the mouse and some penguins… and how they helped change the world at work….

wayne parsons, Internal Communications Business Partner , RNLI

Provocative, real-life, stories that signalled real and lasting cultural change from inside high performing, complex organisations responding to continuous external challenges and far reaching transformational demands.

  • How a simple everyday Mars bar helped leaders understand what TRUST really looks and feels is like in the everyday world of work
  • How a small, single mouse helped crack the EMPOWERMENT conundrum
  • Why every workplace needs a healthy ‘waddle’ (if you don’t believe me, Google it!) of penguins to put the HUMANITY back in to organisational thinking.
Wayne Parsons

Wayne Parsons

RNLI
X
Wayne Parsons

Wayne Parsons

Internal Communications Business Partner

Bottle boy, mobile DJ, graphic designer, printer, firefighter, marketing and communications manager and chairman/trustee of an active community charity were just a few entries on Wayne’s CV before he moved into the world on internal communications and discovered a life and career changing, totally natural, often disruptive but highly effective ability to engage and inspire others to believe in better and make it happen; achieving high levels of business success.

The son of a carpenter, Wayne spent 23 years serving his community; from rooky firefighter to experienced people manager, leader and incident commander, never failing to spot or grab an opportunity to help others think differently to make things better in the workplace. Often, against organisational norms, he has had to find fresh ways to engage his sceptical peers and his sometimes, stubborn senior leaders, in conversations that help make real and meaningful change happen and stick.

Un-phased by Organisational hierarchy and out dated protocols, Wayne fearlessly (yet gently) continues to pursue his relentless quest to create a different, better, more inspiring, happy and generous workplace for all – whatever sector, industry and profession. Wayne believes work can and should be fun, whether you’re on the frontline saving lives, working the reception desk, bar or café in a struggling, slightly shabby community centre or supporting a highly dedicated frontline of staff and volunteers saving lives at sea.

From Summer 2017 Wayne will be harnessing his 25 years experience and collaborating with other truly extraordinary people in ways that have so far not been possible. He will be growing his own exciting freelance engagement and communications partnership and opening up some truly unique and inspirational space to share the new collective wisdom. St Giles House (not my house!)

11:20-11:45

expert speaker: tbc

11:45-12:10

konica minolta case study: Enhancing the Employee Experience – Why my team have the best job at work!

Gemma Lee, Employee Experience Manager, konica minolta

We knew to improve the employee experience, enact cultural change and deliver our company objectives we needed to do more than just improve internal communication! Enter employee experience with energy, strategy and full leadership support.

Gemma Lee Konica Minolta

Gemma Lee

Konica Minolta
X
Gemma Lee Konica Minolta

Gemma Lee

Employee Experience Manager

A Senior Communications and Business Change consultant with a passion for driving success in business transformation projects. An enthusiastic, positive and effective communicator with extenstive experience in dealing with the challenges of change and people. A collaborative manager with 8 years experience in managing and leading teams.

INTERNAL COMMUNICATIONS – THE NEW HR

12:10-12:35

charles stanley case study: Growing the Gorilla

Kate Griffiths-Lambert, group hr director & joanne vowles, head of communications, charles stanley

This case study will focus on how a strong HR/Internal Communications partnership can enhance employee engagement to aid growth.

Kate GL

Kate Griffiths-Lambeth

Charles Stanley
X
Kate GL

Kate Griffiths-Lambeth

Group HR Director

Kate joined Charles Stanley as Group HR Director in May 2016 and was appointed to the Executive Committee board in March 2017. Kate has substantial experience in leading HR teams and developing wealth and professional services businesses. Kate has held numerous senior roles within financial services organisations, most recently as Head of Global HR and an Executive Director/Partner at Stonehage Fleming. Prior to this Kate was the HR Director at the law firm, White & Case. Earlier in her career she was one of the founders of Accucard/Create, where she was Head of Business Services, until the business was acquired by Lloyds TSB, resulting in Kate becoming Head of HR for Consumer Lending for the bank. Outside of work Kate is also a Governor for Guy’s and St Thomas’ NHS Foundation Trust.

JoanneVowles (002)

Joanne Vowles

Charles Stanley
X
JoanneVowles (002)

Joanne Vowles

Head of Communications

Joanne joined Charles Stanley in June 2010 as a Public Relations Executive as part of the company’s in-house public relations team. Latterly she held the position of PR Manager before taking up the newly-created role of Business Manager for the group’s Distribution division. In October 2016 Joanne was appointed Head of Communications, widening her remit to encompass internal communications across the Group, with an emphasis on employee engagement. Joanne is a member of the Chartered Institute of Public Relations.  In May 2017 Joanne was shortlisted for the Women in Finance Rising Star award.

12:35-13:00

EXPERT SPEAKER: tbc

13:00-13:25

formica case study: When digital solutions don’t work

laura barbour, European Engagement Manager, formica

In 2015 the Formica European business has seen engagement results drop below 40% and the business was facing the reality of a financial turnaround.  After 100 years of being in business they created a role to focus on engagement.  The questions was, how do you engage the hearts and minds of a shopfloor who think they are in profit and hiding it – when really they are losing money?

This case study shows the steps the team took to build a relationship with manufacturing employees and improve their commercial knowledge of the business.  By driving an understanding of the business and the market they operate in, will come an understanding of the change they needed to deliver.  With no channels in place and digital solutions out of the question, Laura developed a model which is now rolled out in all Europe sites and being implemented wider across the globe – and delivering great results.

Laura Barber

Laura Barbour

Formica
X
Laura Barber

Laura Barbour

European Engagement Manager

With over 20 years in the Internal Communications field Laura has worked in an assortment of industries including water, oil, social housing and financial services.  Laura is now European Employee Engagement Manager for Formica Group Europe which has 1000 employees based across Europe. Although a small number of employees – the challenge comes when they speak five different languages; operate across three shifts and 80% of them do not have computers or email.    Moving from eight years in financial services into non-digital manufacturing world was a total culture change for Laura.  Over the past two years Laura has developed an undying passion for communicating in the operational industry, especially when targeting engagement for non-wired/manufacturing employees.

13:25-14:25

lunch

360 DEGREE COMMS IN A FRAGMENTING WORKPLACE

14:25-14:50

rhp case study: Creating an employee brand to engage and inspire

amina graham, executive director of corporate services & chloe marsh, Head of Engagement & Communications, rhp

RHP will share it’s approach to how they have created a strong employer brand and reputation for innovation leading them to being ranked No1 in the 2016 Great Place to Work list with exceptional levels of employee engagement. As a SME they consistently punch above their weight and this is reflected in a plethora of awards for their approach to creating the right environment for innovation to thrive during  a time in which the sector they work in has undergone unprecedented  changes. You’ll get to hear how internal comms working hand in hand with HR have made this happen and some practical ideas that you can take back to your business.

Amina Graham

Amina Graham

RHP
X
Amina Graham

Amina Graham

Group Executive Director of Corporate Services

Amina Graham joined RHP as the Executive Director of Corporate Services in 2008 after 22 years at Marks and Spencer. She has a wealth of business experience in customer service, people management, organisational development and complex change delivery. At M&S she led the successful delivery of a portfolio of strategic programmes which made a significant contribution to the group’s return to growth. Amina’s commercial acumen and expertise in customer service has helped RHP deliver sector leading digital services; achieve the gold standard in Investors for People; gain first place in the 2016 Great Place to Work list; win the 2015 CIPD overall award for best employer and employee engagement; RHP being recognised as the most innovation friendly organisation in the housing sector; and RHP becoming one of the top performing organisations in the sector with customer satisfaction at 85% and employee satisfaction at 95%. Amina’s innovative approach was recognised in the HR Most Influential 2016 list.

Shaun Smith, author of critically acclaimed business books “Bold – how to be brave in business and win” and “On Purpose” recently did a case study of RHP.

Chloe Marsh RHP

Chloe Marsh

RHP
X
Chloe Marsh RHP

Chloe Marsh

Head of Engagement & Communications

Chloë’s experience in HR, L&D and Communications has driven forward award winning employee engagement initiatives and UK leading levels of employee satisfaction, that have in turn delivered better business results. She joined RHP in 2009 as an HR Generalist and in 2011 became their Learning and Development Manager. Chloë played a key role in developing and embedding their cultural change programme ‘iamrhp’, leading to a significant increase in employee engagement with satisfaction moving from 88% to 97% and RHP gaining a top five place in the Sunday Times Best Companies list for not-for-profit. Since becoming Head of Engagement 18 months ago, Chloë has helped RHP reach new heights in employee engagement. They gained Investors in People Gold at the very highest level and were named ‘Gold Investors in people employer of the year’ in the summer of 2015. To top it all, in September 2015, RHP won ‘Best employee engagement initiative’ at the CIPD People Management awards and were also crowned overall winners for ‘outstanding people practises’.

14:50-15:15

EXPERT SPEAKER: TBC

15:15-15:40

CANFORD SCHOOL CASE STUDY: ENGAGING A DIVERSE WORKPLACE

PHILIPPA SCUDDS, DIRECTOR OF MARKETING AND COMMUNICATIONS, CANFORD SCHOOL

How do you empower employees to work together when their roles seem worlds apart?

Historically schools employed teachers plus a Bursar and a small number of administrative staff.    Those days are gone.  With the increase in HR requirements, health and safety regulations, catering and housekeeping demands and campus maintenance, schools today generally employ many more support staff than teachers.  How can this be harmonious, when the fundamental business remains educating pupils?

What internal communications challenges has this shift brought?   How have they been faced?   Has there been a successful outcome?  What transferable lessons can be learned relevant for all business sectors?

In this case study, education communications expert Philippa Scudds will look at the ways in which Canford School has developed its internal communications methods to unite teaching and support staff employed across a 250 acre site – without the need for Harry Potter’s magic wand.

Philippa Scudds

Philippa Scudds

Canford School
X
Philippa Scudds

Philippa Scudds

Director of Marketing and Communications

Philippa joined Canford School in June 2010 as the Director of Marketing and Communications.  She is responsible for both external and internal communications at this leading co-educational independent boarding school based in Dorset.  Philippa combines her in-house role at Canford with communications advice through her consultancy Cathcart Communications focused on communications and marketing issues facing the education sector.

Prior to Canford, Philippa spent a decade working in the City, in equity sales for Bear Stearns and institutional marketing for Robert Fleming, before moving into Financial Public Relations with Smithfield.

CIM qualified, Philippa believes in a straight talking, clear thinking approach to communications.  In a fast paced, ever demanding workplace, she is passionate about ensuring that all communications are effective and efficient.  Implementing this approach in an educational setting, uniting teachers and non-teachers in a common purpose, presents some unique and interesting communications challenges.

www.canford.com

www.cathcomms.co.uk

15:40-16:10

COFFEE & NETWORKING BREAK

COMMUNICATING TO A CHANGING/GLOBAL WORKFORCE

16:10-16:35

thomson reuters case study: Hatch the Match

Victoria Silverman, Director of Innovation Enablement, Global, thomson reuters

How can internal communication practitioners match the content their colleagues consume in the real world?  Without the deployment of algorithms or cultures willing to ‘Buzzfeed’ their corporate content, what can we do to create communications that build cultures and foster competitive advantage? We’ll examine some examples from Thomson Reuters and look at employee reading patterns so you can start hatching a content strategy that resonates with your audiences and matches the needs of the increasingly ‘spoilt for choice’ digital reader.

victoria-silverman

Victoria Silverman

Thomson Reuters
X
victoria-silverman

Victoria Silverman

Director of Innovation Enablement, Global

Victoria Silverman is a global engagement specialist who gets results by using visuals, words and ideas to inspire collaborative behaviours and to build the right culture for a business to succeed. Her background is in journalism, teaching and corporate storytelling. Until recently, Victoria led Thomson Reuters’ global employee engagement for Diversity & Inclusion and Corporate Responsibility, delivering record breaking, award-winning campaigns including: Women Who Rock! a celebration of women and the men who support them in the workplace; On Side With Pride, to support LGBTQ colleagues and programs; Steps to a Smaller Footprint, an energy efficiency drive that supported the reduction of $1 million in energy bills; and We4She – a month-long UN-related initiative to inspire male and female employees to mentor, coach or sponsor a woman or girl – which drew 49k views, likes, comments and 1k pledges among the company’s 50k-strong workforce in 100 countries. Her most recent campaign #dare2disrupt dares employees to live and love innovation at work.

She has also been communicator in chief for the London HR community, which was all about bringing people together, breaking down silos and sharing knowledge. Victoria has worked for Deloitte, ITV and the Government in editorial, corporate comms and change management roles. In her spare time, she is director of The Missing Manual Ltd and founder of the parenting online community BeTeenUs.com.

16:35-17:00

expert speaker: tbc

17:00-17:25

CDK Global case study

sian cargan, International Internal Communication Director, cdk global

Sian Cargan

Sian Cargan

CDK Global
X
Sian Cargan

Sian Cargan

International Internal Communication Director

I am responsible for:

* Developing and executing our international Internal Communications Strategy across 29 offices in UK, Europe, Middle East, Africa and Asia Pacific
* Developing our Employer Brand Strategy and creating content to be used internally and externally
* Supporting the roll out of our Engagement Survey and wider Engagement Strategy
* Working with the President, VPs and Project Leads to deliver key communications
* Managing and developing all communications channels including; videos, events, newsletters, social channels

17:25-17:30

chair’s closing remarks

17:30

drinks & networking party

Testimonials

Location

Website-location

15th september 2017
VICTORIA PARK PLAZA

239 VAUXHALL BRIDGE ROAD,
LONDON, SW1V 1EQ

The four-star Park Plaza Victoria hotel in London, situated within walking distance of Victoria train, coach, bus and Underground stations, provides an excellent transportation link to London Heathrow and London Gatwick airports. The hotel is also centrally located to some of the city’s main tourist and shopping attractions, including Buckingham Palace, Harrods, the Houses of Parliament, Theatreland and Oxford Street.

On-site facilities include dining options, Amber Spa and an Executive Lounge, this Victoria Station hotel is thoughtfully designed to suit business, conference and leisure travellers alike. The Park Plaza Victoria London is also a non-smoking hotel.

DIRECTIONS:

From London Paddington National Railway Station (approx 25 mins)

  • Take London Underground
  • Travel via the southbound Bakerloo Line service to Oxford Circus
  • Change for the southbound Victoria Line service and depart at Victoria
  • Walk south on Wilton Road for 100 metres
  • Park Plaza Victoria London will be on your left

From King’s Cross & St. Pancras National Railway Station (approx 15 mins)

  • Take the London Underground
  • Take the Victoria Line southbound towards Brixton
  • Depart at Victoria
  • Walk south on Wilton Road for 100 metres
  • Park Plaza Victoria London will be on your left

Register

Standard

1 TICKET

  • End User Registration
  • Access to all streams
  • Access to 1-2-1 Meetings Networking App
  • Lunch and refreshments
  • Drinks and Networking
  • Printed Event Guide
  • Download of presentation slides
  • After Event Drinks Party

ONLY:

£595 +VAT £119 Order now

Date: 15th September 2017

Bronze

2 TICKETS

  • End User Registration
  • Access to all seminar streams
  • Access to 1-2-1 Meetings Networking App
  • Lunch and refreshments
  • Drinks and Networking
  • Printed Event Guide
  • Download of presentation slides
  • After Event Drinks Party

SAVE: 16%

£995 +VAT £199 Order now

Date: 15th September 2017

Silver

5 TICKETS

  • End User Registration
  • Access to all seminar streams
  • Access to 1-2-1 Meetings Networking App
  • Lunch and refreshments
  • Drinks and Networking
  • Printed Event Guide
  • Download of presentation slides
  • After Event Drinks Party

SAVE: 33%

£1995 +VAT £399 Order now

Date: 15th September 2017

Gold

10 TICKETS

  • End User Registration
  • Access to all seminar streams
  • Access to 1-2-1 Meetings Networking App
  • Lunch and refreshments
  • Drinks and Networking
  • Printed Event Guide
  • Download of presentation slides
  • After Event Drinks Party

SAVE: 50%

£2995 +VAT £599 Order now

Date: 15th September 2017

Supplier

1 TICKET

  • Industry/Service Provider
  • Lunch & refreshments
  • Drinks & networking
  • Presentation slides
  • Access to video library
£1495 +VAT £299.00 Order now

Date: 15th September 2017