Employee/Customer Engagement

Employee engagement gets a university first

At Kent Business School, Professor Katie Truss, Director of Studies, Postgraduate Certificate in Employee Engagement says, “I know from talking with Employee Engagement Managers during our recent government-funded seminar series (click here [1]for more details) on employee engagement at the University of Kent that there is a lot of demand for a course that introduces […]

Why bad feedback can be good for business

When it comes to social commerce, bad product reviews are good for business as two in three (68%) consumers say they trust reviews more when they see both good and bad scores   The Reevoo research found that customers who go out of their way to read bad reviews convert 67% more highly than the […]

Employee recognition programmes translate into improved performance

The study report, entitled Sales Performance Management 2012', from Aberdeen Group and the Incentive Research Foundation (IRF). highlighted the importance of rewards and recognition as a vital component of employee compensation and noted the competitive advantages that companies gain by outsourcing the design and implementation of such programmes. This article is copyright 2012 TheWiseMarketer.com). The […]

Employee recognition programmes translate into improved performance

The study report, entitled Sales Performance Management 2012', from Aberdeen Group and the Incentive Research Foundation (IRF). highlighted the importance of rewards and recognition as a vital component of employee compensation and noted the competitive advantages that companies gain by outsourcing the design and implementation of such programmes. This article is copyright 2012 TheWiseMarketer.com). The […]

Bring Your Own Device new frontline for employee engagement

  A major survey, which gathered the attitudes and opinions of over 100 business leaders attending Unified Communications Expo, found the main reason employees want to use their own device for work – such as a laptop, tablet or smartphone – is because it is more convenient to use the same device for both personal […]

Carbon Trust launches new tool to boost employee engagement

  The Carbon Trust is launching an online service designed to boost employee engagement with the green agenda, arguing that embracing environmental best practices could potentially save large UK businesses and public sector bodies £500m a year through energy and waste reductions alone The Carbon Trusts's  the so-called "Empower" tool can can be downloaded by […]

Telecoms giant links employee engagement to customer engagement

  High levels of employee engagement are integral to inspiring customers, delegates at the CIPD's annual conference heard from telecoms company O2 Creating  'fandom' meant customers were not merely satisfied but had an 'emotional connection' to the brand, would recommend it to others and display robust loyalty, said Nicky Brimmer, senior HR business partner at […]

Winning employee engagement strategy has huge impact on the bottom line

  Having a winning employee engagement programme helps substantially in recruiting the right type of people for Marks & Spencer and has huge implications on the bottom line, according to the retailer's HR director Speaking at London HR Connection event in the City, Tanith Dodge told the audience that engaging with staff is one of […]

CEOs failing to get behind engagement strategies

 An exclusive survey of HR directors and senior managers by HR magazine, conducted in association with career management expert Fairplace, finds that the progression of employee engagement in the UK appears to have hit a brick wall, in the form of board-level reluctance to commit. The survey reveals that, although the British HR community overwhelmingly […]

Hard hit retailing sector makes customer experience the top priority

An annual study by the National Retail Federation surveyed 247 retail executives in various sectors. Nearly 67 percent of the companies surveyed list customer satisfaction as the top initiative in 2012. Nearly 82 percent said that customer service strategies will be a top priority, up from 75 percent in 2011. In addition, 59 percent of […]