Employee/Customer Engagement

Big data investments mean big prizes

 The survey of business executives and IT leaders, conducted by business technology firm Avanade found that 84% of respondents believe that big data helps them make better business decisions, and that 73% of companies have already used their data to increase revenue. For the most part, these increases were achieved by growing existing revenue streams […]

Emotional employee engagement beats rational

Conducting employee surveys is a good thing, right? And surveys that reveal employees are highly engaged is even better, right? Not so fast, say researchers from the UK’s Chartered Institute of Personnel Development and Kingston University. In a recent study, CIPD and KU researchers concluded that there are two types of employee engagement – transactional […]

Global employee engagement on the up

  Aon Hewitt’s 2012 Global Engagement report, which analysed employee engagement trends of more than 3,100 organisations representing 9.7 million employees worldwide, found that 58 percent of employees were engaged in 2011, up from 56 percent from 2010. The analysis showed improvements in employee perception scores in three key areas in 2011: Effective leadership at […]

Engage employees to power the brand

Calling on companies to "awaken the sleeping giant" of employee engagement in order to "catalyse their brand," the Performance Improvement Council (PIC) of the Incentive Marketing Association (IMA) highlights the strong connection between engaging employees and strengthening the power of the brand in a white paper entitled, Employee Engagement and Its Impact on Brand Value. […]

Facebook users not buying and using the site less

The online poll from Reuters/Ipsos found that one in three of Facebook’s 900 million users surveyed were spending less time on the website than six months ago, whereas only one in five were spending more. The findings underscore investors’ worries about Facebook’s money-making abilities that have pushed the stock down around 30 per cent since its initial […]

Cabinet Office issues social media guidance for civil servants

Have a clear idea of your objectives in using social media, learn the rules of each social media space before engaging, and don't open a channel of communication you can't maintain. These are some of the top tips outlined in the government's newly released social media guidance for civil servants. Authored by the Government Digital […]

Social media is going all Big Brother

Corporations are starting to embrace technologies used to monitor employee Internet use, with 60 per cent expected to watch workers' social media use for security breaches by 2015, according to a new report from Gartner Inc. Less than 10 per cent of companies now monitor their employees' use of Facebook, YouTube, LinkedIn and other social […]

Total rewards programmes not cutting the mustard

Aon Hewitt's 2012 Total Rewards Survey of nearly 750 organisations shows that more than half (58 percent) use total rewards programs to drive employee engagement, while 48 percent want these programs to improve their ability to retain talent as well as attract talent (44 percent). However, 60 percent of companies surveyed described their engagement levels […]

Only one in ten businesses measure social media ROI

The study, entitled 'Tackling the social challenge', by multichannel digital marketing firm EPiServer.  found that while all figures point toward continued growth of the uptake of social media by British brands, the majority are still clearly struggling to measure its impact. Over the past year, almost one third (29%) of UK businesses have set up […]

Employee engagement gets a university first

At Kent Business School, Professor Katie Truss, Director of Studies, Postgraduate Certificate in Employee Engagement says, “I know from talking with Employee Engagement Managers during our recent government-funded seminar series (click here [1]for more details) on employee engagement at the University of Kent that there is a lot of demand for a course that introduces […]